(USA) Senior Manager, Marketing Planning And Strategy

Position Summary...

What you'll do...

Senior Manager, Content Innovations – Walmart Connect  About Walmart Connect  Walmart Connect helps brands reach Walmart’s 150 million weekly shoppers through powerful omnichannel media solutions. By combining Walmart’s scale, data, and retail expertise, we create meaningful connections between advertisers and customers.  As our retail media business accelerates, we’re expanding the systems, infrastructure, and operational rigor that enable teams to deliver consistent, compelling storytelling at scale. We are investing in a content engine that unifies strategy across vertical, industry, and centralized content teams—empowering the organization to move faster, smarter, and more efficiently.  Role Overview  The Senior Manager, Content Innovation leads the evolution of how content is created, scaled, and activated across Walmart Connect. This role is responsible for identifying, piloting, and operationalizing new tools, technologies, and frameworks—particularly AI-driven solutions—that increase speed, personalization, and efficiency while maintaining brand integrity.  This leader works at the intersection of content strategy, technology, and operations, partnering closely with vertical, industry, sales enablement, legal, and systems teams to bring innovation into everyday workflows.    Key Responsibilities  Content Innovation Strategy 

• Define and own the content innovation roadmap in alignment with Walmart Connect business priorities. 

• Identify opportunities where AI, automation, or new content models can unlock scale and efficiency. 

• Balance experimentation with operational rigor, ensuring innovations are scalable and sustainable. 

AI & Emerging Technology Enablement 

• Lead pilots and deployments of AI-powered tools for content creation, summarization, tagging, personalization, and insights. 

• Partner with Legal, Privacy, and Brand teams to establish responsible AI guidelines and governance. 

• Translate complex technology concepts into practical, usable workflows for content and sales teams. 

Modular & Scalable Content Frameworks 

• Design modular, reusable content frameworks that enable rapid customization by vertical and industry teams. 

• Enable “build once, personalize many” approaches that reduce duplication and improve reuse. 

• Partner with Edit Ops to ensure frameworks meet quality and compliance standards. 

Experimentation & Pilot Programs 

• Run structured pilots and proofs-of-concept for new content formats, workflows, and enablement experiences. 

• Define success metrics, gather feedback, and determine go-forward recommendations. 

• Scale successful pilots into core operating models in partnership with Systems. 

Cross-Functional Partnership 

• Collaborate with Systems to integrate innovation into platforms like Seismic.