Senior Manager, Global Marketing - Black Music

Job Description:

At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we know that each talent makes our collective bolder and brighter. We are guided by four core principles that underpin everything we do across all our diverse businesses:

• Music is Everything: Music is our passion, and we can never get enough. Tastes, trends, and tech will change, but great artists and songwriters will always be our driving force.
• Global Growth, Local Expertise: Music is a global language. Through communication and collaboration, our success can come from anywhere and translate everywhere.
• Innovation and Insight: Pushing the boundaries requires the best information and the boldest imagination. We use both to create the future.
• Empowered by People: Like the artists we serve and the music they make, our differences make us stronger. This is a place where every talent can belong and build a career.

We remain committed to Diversity, Equity, and Inclusion. We know it fosters a culture where you can truly belong, contribute, and grow. We encourage applications from people of any age, gender identity, sex or sexual orientation, race, ethnicity, religion or belief, disability, and any other protected characteristic or identity.

Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent.

Job Title:   Senior Manager, Global Marketing - Black Music

A little bit about our team:

The Global Marketing responsibilities break down into three core areas:

• Prioritisation: Partnering with repertoire owners (all WMG labels) and local market affiliates to utilize central budget to break Warner Music’s priority acts in every market worldwide and build more global superstars.
• Innovation: Continue to redefine best practices in global marketing, whether it be experimenting with new formats and technologies, or reworking old practices.
• Education: Partner with internal teams to ensure highest possible proficiency in marketing across our global organization.

Your role:

You will work on the Global Priorities team, leading strategic Global Priority System (GPS) execution for Black Music repertoire in partnership with SVP of Global Marketing while ensuring smooth and timely running of the GPS.

This role will report into the SVP of Global Marketing based in New York.

Here you’ll get to:

• Identify high potential projects for GPS and Pre-GPS support.
• Ensure all GPS levers are pulled globally as and when required, including assigning central budget.
• Work with Repertoire Owners (ROs) and Regional Teams to:
  • Create and support impactful global and local marketing plans
  • Activate multiple markets at the right time
  • Develop long term artist strategies
  • Ensure the global provision of assets required by GPS and timely delivery of all content
  • Test and innovate on new marketing technologies and concepts to aid global learning
• Oversee and monitor a portfolio of high potential artists and support their growth to ensure maximum flow of talent into GPS.
• Create and deliver all GPS artist progress reporting/results commentary to ROs and senior management.
• Build strong relationships with artists and managers (where appropriate) to support GPS execution.
• Identify and test high potential tracks and artists for growth into GPS.
• Lead conversations internally across corporate teams about GPS projects.
• Deliver on team OKRs driven by key metrics.
• Work with SVP of Global Marketing to continually evolve GPS framework
• Support Global Marketing Assistant to ensure all GPS communication and deliverables are delivered timely.
• Support repertoire specific marketing education programs as needed.
• Drive understanding and use of marketing best practices across corporate teams.

About you:

• You are passionate about music and marketing!
• You are well-versed in Black Music and the community.
• You are experienced with planning and driving impactful global marketing campaigns of varying budget levels.
• You have a clear understanding of global markets and variances between them.
• You have strong data proficiency and ability to interpret data to make strategic recommendations.
• You are experienced in digital marketing and campaign optimization.
• You are willing to work across all levels of campaign management from top level strategy through coordination and execution.
• You have excellent communication skills.
• You are a great teammate who is able to form working rela