Principal Product Manager, AI Customer Modeling and Measurements

At GEICO, we offer a rewarding career where your ambitions are met with endless possibilities. 

Every day we honor our iconic brand by offering quality coverage to millions of customers and being there when they need us most. We thrive through relentless innovation to exceed our customers’ expectations while making a real impact for our company through our shared purpose. 

When you join our company, we want you to feel valued, supported and proud to work here. That’s why we offer The GEICO Pledge: Great Company, Great Culture, Great Rewards and Great Careers.

GEICO is hiring a Principal Product Manager to lead our AI-powered Customer Modeling & Measurement platform — driving how AI models, customer journey data, and attribution systems work together to improve acquisition, conversion, and retention across our insurance products. 

This is a principal-level IC role responsible for platform strategy and product execution — turning AI and measurement capabilities into scalable, business-impacting product systems used across Growth and Marketing. 

This is a hybrid position, requiring on-site presence 2-3 days a week at one of the following locations:  Seattle, WA; Chevy Chase, MD.

Role Mission 

Build and scale a connected AI + Measurement platform that enables: 

• AI-driven customer and funnel modeling for growth and retention  

• Faster, more reliable customer journey measurement 

• Modern attribution and performance insights 

What You’ll Own 

AI Models for Customer Growth & Retention 

• Define product strategy for AI-driven capabilities that improve quote, bind, cross-sell, and renewal outcomes 

• Drive productization of models such as propensity, churn, and next-best-action in partnership with AI and Data Analytics teams 

• Ensure models are operationalized into usable decision systems across digital and marketing journeys 

AI-Enabled Measurement Platform 

• Evolve GEICO’s tag management and digital measurement capabilities to deliver faster and better insights 

• Drive AI-assisted approaches to instrumentation quality, event coverage, and funnel visibility 

• Reduce time from data capture to actionable insight for growth and marketing teams 

Marketing Attribution 

• Lead product direction for attribution and effectiveness measurement 

• Enable practical multi-touch and experiment-informed attribution approaches 

• Improve channel and campaign performance visibility for investment decisions 

Principal PM Expectations 

• Own platform vision and multi-quarter roadmap 

• Connect AI models, measurement, and attribution into a unified product strategy 

• Drive execution through Data Science, Engineering, and Analytics partners 

• Focus on business outcomes — not just model or data outputs 

• Influence senior stakeholders and cross-team priorities 

• Create reusable platform capabilities, not one-off solutions 

What We’re Looking For 

• Principal-level PM experience with AI/ML or data platforms