Sr. Manager Employer Branding

Our purpose is to positively impact people’s lives every day in every home around the world! We work very hard to provide our consumers with high-quality, exciting 5-star products that make life easier. We thrive on passion and innovation and are looking for great people, with great ideas, who want to build the next big thing and develop while they do.

The Sr. Manager of Employer Branding will be responsible for developing and executing comprehensive employer branding strategies to enhance SharkNinja’s reputation as an employer of choice. This role requires a strategic thinker with a deep understanding of brand management, marketing, and talent acquisition. The successful candidate will work closely with the TA Leadership Team, HRBP’s, marketing, and communications teams to create and promote a compelling employer brand that resonates with potential and current employees. This is a hybrid role at our Needham, MA HQ. 

Key Responsibilities:

• Develop and implement a holistic employer branding strategy aligned with SN’s business goals and TA objectives.
• Collaborate with TA Regional Leads, HRBP’s, marketing, and communications teams to create consistent and compelling employer brand messaging across all channels.
• Conduct market research and competitor analysis to stay informed of industry trends and best practices in employer branding.
• Design and manage employer branding campaigns, including social media, digital marketing, events, and internal communications.
• Create engaging content (videos, blogs, social media posts, etc.) that showcases SN’s culture, values, and employee experiences.
• Monitor and analyze the effectiveness of employer branding initiatives, using data-driven insights to refine strategies and improve outcomes.
• Partner with recruitment teams to ensure a seamless and positive candidate experience throughout the hiring process.
• Develop and maintain relationships with external partners, such as industry associations, and SN’s employer branding agency of record, to enhance brand visibility.
• Work with University Programs to help build their specific social media strategies for recruitment.
• Project management of all talent brand initiatives. Maintain strategic cross functional partnerships internally with Marketing (Digital/Social), Creative, Communications, Give Back, and Events teams.
• Build “Brand Ambassadors” internally via ongoing evangelism of and training on Talent Brand that will include social media training for teammates globally.

Qualifications:

• Minimum of 7+ years of experience in employer branding or a related field, with a proven track record of developing and executing successful employer branding strategies.
• Strong understanding of branding principles, digital marketing, and social media platforms.
• Creative thinker with a passion for building and promoting an exceptional employer brand.
• Excellent communication and storytelling skills, with the ability to create compelling content that resonates with diverse audiences.
• Data-driven mindset with strong analytical skills and the ability to measure and report on the effectiveness of employer branding initiatives.
• Experience in project management, with the ability to manage multiple projects simultaneously and meet deadlines.
• Experience in a corporate environment, preferably in HR
• Familiarity with various social media platforms and their role in employer branding.
• Understanding of SEO and web traffic metrics

At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.   YOUR ROLE in leading our SUCCESS DRIVERS & representing our UNIQUE MINDSET

• Lead us to be “RARELY SATISFIED” 
• Make things better each day; “PROGRESS OVER PERFECTION”
• Use your knowledge of our consumer, understand that “DETAILS MAKE THE DIFFERENCE”
• Deliver something great; “WINNING IS A TEAM SPORT”
• Be clear and honest, “COMMUNICATING FOR IMPACT” 

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