Senior Field Marketing Manager

About Mixpanel

Mixpanel is an event analytics platform for builders who need answers from their data at their fingertips—no SQL required. When everyone in the organization can see and learn from the impact of their work on product, marketing, and company revenue metrics, they are poised to make better decisions.

Over 9,000 paid customers, including companies like Netflix, Pinterest, Sweetgreen, and Samsara, use Mixpanel to understand their customers and measure progress. Our commitment is to provide the most comprehensive and reliable analytics platform accessible and trusted by all.

About the Role

Mixpanel is looking for a highly skilled Senior Field Marketing Manager to manage and scale our North American field marketing operations. This role is crucial for driving early- to late-stage pipeline within our startup, mid-market, and enterprise segments, as well as engaging existing customers to foster upsell and expansion opportunities. The ideal candidate will bring a strong operational focus to our field marketing efforts, placing infrastructure that supports pre- and post-event experiences, along with partnering proactively within our ecosystem to reach shared customers.  

We are searching for a strategic operator eager to grow in this role, with a strong track record in field marketing program development, stakeholder collaboration, and operations within a fast-paced B2B SaaS environment. This role will involve building a cohesive approach to field marketing while ensuring alignment with our sales, partner, customer success, product, and global marketing teams. The ideal candidate will develop a comprehensive understanding of Mixpanel’s value to both current and prospective customers.

Responsibilities

• Develop and Execute Field Marketing Strategies: Collaborate with cross-functional teams, including marketing, sales, and regional partners, to design a field marketing strategy that fills the top-of-funnel pipeline and supports deal progression using tactics like online/offline events, ABM campaigns, and partner co-marketing initiatives.
• Create a Centralized Marketing Operations Hub: Build a centralized hub to house all field marketing materials and documentation, enhancing accessibility, collaboration, and accuracy.
• Streamline Post-Event Follow-Up: Implement marketing automation workflows for personalized, engagement-based event follow-ups, allowing more efficient data entry and follow-up consistency.
• Enhance Sales Visibility via Salesforce-Customer.io Integration: Work with RevOps to integrate customer.io with Salesforce, providing sales with visibility into customer and prospect email engagement to facilitate personalized, coordinated outreach.
• Data-Driven Event Analysis: Establish a data framework to track and analyze event performance, linking attendance to opportunity creation and deal closures, with KPIs such as lead quality, closed deals, and average deal size.
• Drive Brand Advocacy: Engage our happiest customers and advocates, ensuring their participation in field programs to amplify Mixpanel’s brand presence.
• Quarterly Sales Support: Ensure field marketing operations are updated in advance for the quarterly business reviews of the sales teams.
• Global Knowledge Sharing: Contribute to the global field marketing organization by sharing learnings, best practices, and standard processes.

We're Looking For Someone Who Has

• Experience: 7 years in field marketing and/or operations within a B2B SaaS environment.
• Specialization: Knowledge in on/offline events, partner marketing, customer retention programs, or ABM.
• Cross-Functional Collaboration: Ability to build close, trusting relationships with sales, marketing operations, revenue operations, design, and product teams.
• Creativity and Execution: Proven experience executing impactful field marketing programs targeted at executive and technical audiences.
• Operational Excellence: Strong track record in enablement, operations, demand generation, and marketing automation, delivering measurable results.
• High Energy and Curiosity: A proactive attitude with a sense of urgency, intellectual curiosity, and adaptability.
• Business and Data Acumen: Skilled in using data to measure and optimize activity performance and improve processes.
• Organized and Detail-Oriented: Keen attention to detail and adaptability to new learnings and insights.

Bonus Points For