Director, Performance & Digital Marketing

Company Description

Guardant Health is a leading precision oncology company focused on guarding wellness and giving every person more time free from cancer. Founded in 2012, Guardant is transforming patient care and accelerating new cancer therapies by providing critical insights into what drives disease through its advanced blood and tissue tests, real-world data and AI analytics. Guardant tests help improve outcomes across all stages of care, including screening to find cancer early, monitoring for recurrence in early-stage cancer, and treatment selection for patients with advanced cancer. For more information, visit guardanthealth.com and follow the company on LinkedIn, X (Twitter) and Facebook.

Job Description

Please Note: This opportunity is based at Guardant Health's U.S headquarters in Palo Alto, California, and is considered Hybrid Work Model-eligible.  This is not a fully-remote opportunity. 

Key Responsibilities

Performance Marketing & Media Strategy

• Own and optimize paid media investments across Consumer and HCP audiences, including programmatic, search, social, endemic, TV, local and emerging channels.

• Partner with Consumer and HCP Marketing leads to translate strategic priorities into integrated, performance-driven media plans.

• Manage media agencies to ensure campaigns deliver against ROI and KPI targets, with an emphasis on speed to market, testing, and optimization.

• Incorporate data-informed advanced targeting, segmentation, and personalization strategies leveraging AI and marketing automation.

• Monitor competitive media trends and adapt Shield’s media mix to maintain a leadership position.

Digital Marketing 

• Lead website strategy, optimization, and conversions to drive both consumer and HCP actions.

• Oversee CRM and marketing automation programs to nurture leads, enable segmentation/personalization, and integrate seamlessly with sales and CX systems.

• Own paid and organic social media strategy and management, ensuring alignment with brand voice, HCP and consumer strategies, regulatory requirements, and performance goals.

• Partner closely with Customer Experience and Product to ensure one unified and seamless digital experience for prospects and customers.

Technology, AI & Analytics Partnership

• Oversee digital agencies and marketing technology stack (CRM, automation, web analytics, content management, personalization tools, etc.) and ensure integration across channels.

• Partner with the Analytics team to establish KPIs, reporting frameworks, and attribution models.

• Champion AI-driven marketing initiatives, including predictive targeting, personalized content creation and delivery, and automated optimization.

Leadership & Collaboration

• Lead, coach, and inspire a high-performing performance and digital marketing team.

• Foster a fast-paced, positive, collaborative culture that thrives on learning, growth, and delivering results.

• Build strong cross-functional relationships with Consumer Marketing, HCP Marketing, Growth & Activations, Analytics, Customer Experience, Product, Sales, Communications, Medical, and Compliance teams.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field; advanced degree preferred.

• 12+ years in performance marketing, digital marketing, and/or media strategy, ideally within healthcare, diagnostics, medical device, pharmaceutical, biotechnology, or other regulated industries.

• Proven track record managing multi-million-dollar media budgets with measurable ROI.

• Deep expertise in paid media, digital channel management, and marketing technology.

• Strong experience managing websites, conversion optimizati