Director of Enrollment Analytics and CRM

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Enrollment Data Analytics

Time Type:

Full time

Job Type:

Regular

FLSA Status:

ExemptHybrid 01 (On Campus 3-4 Days/Week)

Summary:

The Director of Enrollment Analytics and CRM serves as the functional lead for Salesforce CRM operations, undergraduate enrollment analytics, predictive modeling, and operational reporting. The role is responsible for ensuring that enrollment technologies, admissions workflows, and analytical tools effectively support student recruitment, application management, and enrollment goals.

Reporting to the Assistant Vice President of Enrollment Analytics and Operations, the position is responsible for expanding the Office of Undergraduate Enrollment’s analytical capacity through sophisticated predictive modeling, pipeline analysis, scenario planning, and dashboard development. The role combines hands-on Salesforce administration, Workday Integration with advanced statistical analysis to improve recruitment outcomes, strengthen forecasting accuracy, support class shaping decisions, and enhance the efficiency and integrity of undergraduate enrollment operations.

This position plays a central role in advancing predictive and prescriptive enrollment strategy by leading the development of enrollment models, funnel analyses, yield forecasts, melt projections, and scenario-based planning tools that inform recruitment planning, financial aid strategy, communications strategy, territory management, and leadership decision-making. The role also ensures that Salesforce CRM and Workday ERP are configured and maintained to support strong data quality, workflow automation, user adoption, and scalable enrollment operations.

This position provides leadership in evaluating and implementing CRM enhancements, streamlining business processes, resolving operational system issues, and supporting the integrity and effectiveness of admissions technologies and enrollment data systems.

The position works collaboratively with the offices of Undergraduate Admissions, Financial Aid, Information Technology, Institutional Research, Graduate Admissions, and external technology partners to support systems integration, prospect strategy, enrollment forecasting, and data-informed planning.

Essential Functions:

1.) Enrollment Modeling, Predictive Analytics, and Forecasting Leadership

• In close collaboration with the AVP for Enrollment Analytics and Operations the Director of Enrollment Analytics and CRM will lead the design, development, validation, and refinement of enrollment models, predictive analytics, and forecasting tools that support undergraduate recruitment strategy and class planning for first-year and transfer populations.

• Analyzes prospect, inquiry, applicant, admit, deposit, financial aid, and enrollment data to identify patterns in student behavior, project enrollment outcomes, and improve strategic decision-making across the recruitment funnel.

• Develops statistical models and scenario analysis related to inquiry generation, application growth, conversion, class shaping, pricing strategy, yield, melt, and final enrollment outcomes.

• Produces market-responsive forecasts, year-over-year trend analyses, territory and segment performance analyses, and class-shaping models to support recruitment planning and executive decision-making.

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