TikTok Shop – Brand Campaign Project Lead

About the team

The Brand Campaign Project Lead will be responsible for the end-to-end management of new brand campaign development and execution, ensuring alignment with business goals and seamless cross-functional collaboration. This role requires a strategic thinker with strong leadership skills, a proven track record in campaign management, and the ability to drive results in a fast-paced environment. The ideal candidate will have 5+ years of experience in marketing, project management, or related fields, with a deep understanding of campaign lifecycle management.



Responsibilities

1. Campaign Strategy and Planning

- Lead the development of campaign strategies, ensuring alignment with business objectives and target audience needs.

- Define campaign goals, and success metrics in collaboration with stakeholders.

- Conduct market research to identify opportunities and inform campaign design.



2. Cross-Functional Collaboration

- Act as the primary point of contact for all campaign-related activities, coordinating with internal teams (e.g., categories, creators, products, marketing, design) and external partners (e.g., agencies, vendors).

- Facilitate regular meetings to ensure alignment, track progress, and resolve issues.

- Foster a collaborative environment to drive innovation and efficiency in campaign execution.



3. Campaign Development and Execution

- Oversee the end-to-end execution of campaigns, from ideation to launch and post-campaign analysis.

- Manage timelines, budgets, and resources to ensure campaigns are delivered on time and within scope.

- Monitor campaign performance in real-time, making data-driven adjustments to optimize results.



4. Stakeholder Management

- Communicate campaign progress, challenges, and results to leadership and key stakeholders.

- Build strong relationships with internal and external partners to ensure seamless collaboration.

- Manage expectations and provide regular updates to ensure transparency and alignment.



5. Process Improvement and Innovation

- Identify opportunities to streamline campaign processes and improve efficiency.

- Stay updated on industry trends and emerging technologies to drive innovation in campaign strategies.

- Develop and implement best practices for campaign management across the organization.



6. Team Leadership and Development

- Mentor and guide team members, fostering a culture of continuous learning and growth.

- Provide leadership and direction to cross-functional teams, ensuring clarity of roles and responsibilities.

- Promote a positive and inclusive team environment that encourages collaboration and creativity.