Online Merchandiser - UGG

At Deckers Brands, Together, Every Step is a promise kept that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us. 

Job Title: Online Merchandiser, UGG.com North America

Reports to:  eCommerce Manager, FLG

Location:  Remote*

*Interested applicants must reside in one of the following approved states: California, Colorado, Connecticut, Florida, Georgia, Idaho, Illinois, Massachusetts, Minnesota, Nevada, New Hampshire, New Jersey, New York, North Carolina, Oregon, South Carolina, Tennessee, Texas, Utah, Virginia, Washington, Wisconsin

The Role

The Online Merchandiser, UGG.com North America is responsible for the brand’s digital presentation to the consumer delivered via execution of seasonal Go-To-Market plans. The role is responsible for the UGG.com U.S. and Canada websites.  In conjunction with the E-Commerce Manager the Online Merchandiser strategically aligns eCommerce and the Omni message to engage consumers with the brand and ultimately drive sales across all channels.  This engagement is accomplished through driving a cross-functional team to implement leading edge creative, innovative merchandising, and digital marketing strategies that represent our brands in a compelling, measurable, and effective manner.

We celebrate diversity--of your background, your experiences and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can Come as They Are. We believe that when we bring our different perspectives to work, we are truly Better Together.

Your Impact

Site Experience and Product Merchandising:

• Manage execution of product launches / promotional activations and related site experiences.
• Facilitate product launch checks with Product Merchandising and Site Ops to support brand GTM.
• Drive cross-merchandising strategies onsite.
• Build and manage on-site merchandising assets to support key stories and products.
• Work within the Product Inventory Management tool and is responsible for accuracy and integrity of product attributes.
• Optimize dynamic recommendations, internal search, sorting rules, and product placement, across website.
• Own success of third-party tools across the site to support key channel initiatives and immediate business needs.
• Attends relevant third-party tool meetings regularly to keep a pulse on latest opportunities and ensure impact summaries are communicated regularly to teams.
• Partner with the Personalization Manager and UX Designer to leverage AB testing to continuously improve consumer experiences.
• Execute in-season changes and product placement strategy adjustments based on trending business needs/data.
• Facilitate coupon code promotion builds and enforce limitations and quality checks.
• Continuously creates process documentation to share and align strategy with other merchandising teams.
   

Reporting:

• Provide activation-specific reporting.
• Provide weekly, monthly, quarterly, and seasonal insights to site performance.
• Quantify success of experiences/activations based on initial strategy/goals.
• Ensure learnings and insights are used to drive future-plans.
• Provide post-mortem on delivery process of experiences in an effort to ensure that the team’s contributing understand areas of improvement.
• Reports insights and impact summaries out as needed to cross-functional teams.
   

Brand Relationship and Interpersonal Ownership:

• Partner cross-functionally to ensure the consumer site experience is a pinnacle expression of the brand.
   

Go-to-market (GTM) Management:

• Decompose GTM plans into supporting merchandising experience briefs to support the eCommerce Manager.
• Maintain in-season GTM working calendar.
• Work with GTM and brand marketing teams to facilitate copy, imagery, and design needs for creative assets; ensure assets and deliverables are delivered according to project timelines and expectations.
• Work with SEO team to ensure key word requirements are built into landing page needs, content requests, and email sends.

Who You Are

• Customer Focused.
• Curious, self-starter.
• Ability to thrive in a dynamic environment.
• Strong interpersonal skills; someone who values collaboration and teamwork.
• Ability to translate data to insight to action.
• Ability to allocate resources, measure productivity, and identify issues in advance.
• Ability to travel on an occasional basis to maintain team relat