Senior Brand Manager

<p>At STG, we always encourage you to craft a career that makes you more.</p> <p>Summary:</p> <p>We are looking to strengthen our Europe-branded team with a highly skilled and motivated Senior Brand Manager. The role is part of the Global Brands team with responsibility for 2 brands: namely Signature and Panter. As a part of the role, you will be accountable for the global brand P&amp;L from positioning to execution on the market and collaborating with the international and local teams to achieve ambitious KPIs. You will be joining a global and diverse team in our office in Gentofte, Copenhagen (primarely location).</p> <p> </p> <p>What can you expect as a Senior Brand Manager at STG (Signature &amp; Panter)?</p> <p>BRAND STRATEGY &amp; DEVELOPMENT</p> <ul> <li>Senior stakeholder management to deploy the brand consistently across the globe.</li> <li>Driving brand creation process including:</li> </ul> <ul> <li>Identifying &amp; validating key consumer target groups;</li> <li>Initiating &amp; driving consumer research;</li> <li>Development of brand positioning;</li> <li>Focus on creating value proposition;</li> <li>Development of messaging strategy;</li> </ul> <ul> <li>Leading the development and implementation of the Commercial Plan for the assigned brand, based on consumer &amp; customer insight as well as category performance.</li> <li>Developing brand toolkit for local execution.</li> <li>Setting brand performance KPIs and tracking performance/results.</li> <li>Managing creative and strategic agencies .</li> </ul> <p> </p> <p>PLANNING &amp; EXECUTION </p> <ul> <li>Planning and execution of all brand communication considering omnichannel approach.</li> </ul> <p> </p> <p>INNOVATION &amp; PRODUCT DEVELOPMENT</p> <ul> <li>Identify new business opportunities and lead new product launches.</li> <li>Ensuring healthy &amp; relevant long term innovation pipeline for our brands.</li> <li>Focusing on profitable growth opportunities, ensuring driving volumes &amp; market share.</li> </ul> <p> </p> <p>PEOPLE DEVELOPMENT </p> <ul> <li>Build a performance-driven culture. Support team on talent and capability development, fully embracing inclusion and diversity.</li> </ul> <p> </p> <p>BRAND PROFITABILITY</p> <ul> <li>Being accountable for the brand(s) P&amp;L to deliver top-line growth, and profitability while managing COGS with the Innovation Team and the Senior Portfolio Manager.</li> <li>Deliver brand revenue targets within the allocated brand budget.</li> </ul> <p> </p> <p>KEY STAKEHOLDERS:</p> <ul> <li>Brand Marketing (predominantly Brand Director as the direct reporter), VP Marketing, Country Directors;</li> <li>Commercial Excellence including pricing;</li> <li>Brand Activation managers in the End Market;</li> <li>R&amp;D Team;</li> <li>Strategy and Insights team;</li> </ul> <p> </p> <p>Your areas of knowledge and expertise (that matter the most for this role):</p> <ul> <li>8+ years of experience as a brand marketing professional from FMCG background with a strong demonstrable track record showcasing a blend of commercial and creative skills.</li> <li>Strong Team Management and Leadership experience.</li> <li>Depth of experience in gathering data, insights, and analytics from multiple platforms and sources.</li> <li>Strong Project Management skills.</li> <li>A collaborative approach – combined with a natural authority and ability to make decisions with both internal and external partners.</li> <li>Ability to work well both independently and as part of a dynamic, cross-functional &amp; international team.</li> <li>Fluency in Microsoft Office.</li> <li>Expertise in branding, brand building, and brand deployment.</li> <li>Entrepreneurial spirit.</li> <li>Expertise in omnichannel brand building and ability to set up clear direction for success. </li> <li>Consumer insight-led thinking to drive research to translate into insights and business proposals.</li> </ul> <p> </p> <p>What happens next?</p> <ul> <li>You Apply - Join a world-leading manufacturer of cigars and pipe tobacco.</li> <li>We carefully review your application (over a nice cup of coffee). The important thing to know is that we process applications on an ongoing basis, so we encourage you to submit your application as soon as possible.</li> <li>If we are a match, you’ll receive an email or a call from our HR team.</li> <li>And a final note for you to know - We'll get back to you — even if it's a no (for now).</li> </ul> <p><em>"Please be informed that this Direct Search is conducted exclusively by Scandinavian Tobacco Group. We do not accept applications from agencies, and we will not provide compensation for unsolicited CVs."</em></p>