Marketing Sales Rep 1 (Exempt)

Scientific Games:

Scientific Games is the global leader in lottery games, sports betting and technology, and the partner of choice for government lotteries. From cutting-edge backend systems to exciting entertainment experiences and trailblazing retail and digital solutions, we elevate play every day. We push game designs to the next level and are pioneers in data analytics and iLottery. Built on a foundation of trusted partnerships, Scientific Games combines relentless innovation, legendary performance, and unwavering security to responsibly propel the global lottery industry ever forward.

Position Summary

Responsibilities/Essential Functions: (1) Sales, Marketing and Merchandising Develop marketing and sales programs customized to meet the specific needs of each retailer. Provide information on each new game introduction and demonstrate how the game is played prior to launch. Make recommendations on the placement of the Wave terminals for maximum visibility, player convenience and retailer convenience to increase sales. Provide detailed instruction on effective merchandising techniques for all retailers. Communicate to all retailers the most effective product positioning, advertising and promotional programs that support current and new games. Provide extensive training to all retailers on the operation of Lottery terminals and how to use suggestive sales techniques to enhance the retailers business. Plan a Business Review for each retailer and demonstrate past sales and what future sale is expected. (2) Promotions Attend and participate in Lottery promotional functions. Sales Rep. are expected to assist retailers in selling and promoting Draw Games and Instant Tickets during the promotion and undertake other responsibilities as necessary during the promotional event. Evaluate results of consumer and retailer promotional activities for each promotion conducted. (3) Retailer Recruitment Identify potential new retailer locations. Analyze factors to include sales of nearby retailers and the potential for additional sales. SR will also be provided with SGI GeoDemographic data to aid in identifying potential retailers (SGI understands the Lottery will make all final selections of retailers). Make an adequate number of cold calls to ensure new retailers are recruited. (4) Retailer Training Coordinate and schedule on-going training to ensure sufficient knowledge of Lotería Electrónica products including how to market and sell those products. Provide on-site training of retailer personnel with high turnover rates. Provide hands-on training for Integra's Omni Points and ITVMs. (5) Sales Analysis and Planning Develop and implement measurable plans based upon data analysis. These plans should be specific, measurable, and actionable. Develop programs customized to motivate all retailers, and especially under-performing retailers. Present reports demonstrating the impact that the promotions have on the retailer’s business. (6) General Responsibilities Develop and maintain a business relationship with all assigned Lotería Electrónica retailers. Manage and maintain territorial account base of approximately 100 (average) Lotería Electrónica retailers to provide customer service to these retailers and their customers, Lottery players. Report on daily territory activity, sales reports, and vehicle reports. Organize and maintain company vehicle. Restock vehicle as needed to ensure adequate inventory of materials at all times. Recover all unsold marketing materials, equipment, and other Lottery property from canceled/terminated retailer locations. Work with the Telemarketing staff to ensure proper product inventory levels. Act as liaison with SGI and lottery accounting departments to ensure that adequate bookkeeping methods are utilized and assist in resolving accounting problems. Work on weekends as needed to supply or maintain adequate ticket stock, marketing materials and/or conduct promotions as necessary. Convey positive image of the Lotería Electrónica in use of all equipment and display of point of sale, etc. Identify public relations opportunities (e.g., Lottery winners, successful retailers) and coordinate activities with the appropriate Lottery staff. Take advantage of all opportunities provided by SGI and the Lotería Electrónica to increase marketing and sales knowledge thereby improving marketing expertise. This includes attendance at all required SR and retailer training sessions. Ability to coordinate all activities in the field and new ideas through the Sales Supervisor. (7) All other duties as assigned. III. Position Requirements/Skills & Abilities: High Scholl diploma, College degree preferred. 3-5 years of sales preferred or related work experience. Bilingual in Spanish and English preferred. Computer oriented. Demonstrated quality Customer Service skills. Ability to work within a team environment. Detail-oriented, self-starter and ability to meet