Lead Researcher, Market Research & Insights

Tubi is a global entertainment company and the most-watched free TV and movie streaming service in the U.S. and Canada. Dedicated to providing all people access to all the world’s stories, Tubi offers the largest collection of on-demand content, including over 275,000 premium movies and TV episodes and over 300 exclusive originals. With a passionate fanbase and over 100 million monthly active viewers, the company is committed to putting viewers first with free, accessible entertainment for all.

About the Role:

Tubi is looking for a Lead Researcher to join our B2B Marketing team and power the insights that help Tubi grow revenue, support advertisers, and deepen thought leadership across the industry. In this role, you'll help shape the future of Tubi’s B2B strategy through smart, actionable research. You'll work closely with Sales & Marketing to uncover what matters most to our audiences and advertising partners—and turn those insights into influence.

This is a hybrid role based on our NYC office.

What You'll Do:

• Collaborate closely with the Senior Marketing Research & Insights Manager to support research initiatives spanning brand health, sales enablement, content strategy, international research, thought leadership, and high-level sales consultation
• Analyze and synthesize first-party data, syndicated sources, brand tracking, and custom surveys to generate actionable insights for campaigns, RFPs, sales narratives, and marketing strategies
• Field and lead ad hoc research requests from Sales, Marketing, PR, and Content teams, providing research inputs, insights development, and project execution support
• Partner with Sales and Integrated Marketing on RFP strategy and vertical-specific storytelling (e.g. Auto, Studios, CPG, etc.), including tailoring insights for high-impact pitches
• Support international research efforts, including coordinating with external vendors, localizing insights, and maintaining region-specific accuracy
• Assist with survey development and editing, including collaborating with vendors, internal stakeholders, and aligning instruments with business goals
• Participate in the creation and optimization of tools such as a B2B insights calendar, research repository, and request tracking system, ensuring that research requests are documented, prioritized, and tied back to business outcomes and revenue growth opportunities
• Build and maintain strong relationships with internal stakeholders, collaborating across teams to fulfill research needs, support promotional planning, and ensure alignment between insights and business objectives
• Partner with Content Marketing to develop research-informed messaging and deliverables, including inputs for sales collateral, competitive positioning, and thought leadership
• Assist in the development of internal resources and tools that support B2B growth, such as playbooks, toolkits, weekly newsletter insights, measurement case studies, and strategic reporting frameworks
• Support the Senior Marketing Research Manager in preparing for executive research consultations, organizing key data and summarizing findings for strategic meetings
• Prioritize multiple projects and workstreams effectively, balancing planned deliverables with fast-paced, ad-hoc requests, and stakeholder needs

Your Background:

• 3-5 years experience in market research, media insights, or advertising strategy
• Understanding of both quantitative and qualitative research methods
• Experience working with first-party, on-platform data related to user engagement, streaming behavior, or content performance
• Skilled in designing and analyzing custom survey research, from questionnaire development through reporting
• Familiarity with syndicated research tools such as MRI-Simmons, YouGov, eMarketer, GWI, or similar
• Proven ability to connect data to storytelling with audience-first thinking
• Familiarity with B2B marketing or advertiser positioning and experience supporting sales teams, media strategy, or go-to-market planning
• Strong cross-functional collaboration skills, with a track record of building stakeholder trust
• Excellent project management skills; able to manage multiple workstreams with minimal oversight
• Comfort working in fast-paced environments with changing priorities and tight timelines
• Flexible mindset; ability to juggle multiple projects and incoming asks without losing focus or quality
• Proficient in tools such as Excel, Google Slides, and data dashboards (e.g., Tableau, Databricks, etc.)
• Prior exposure to CTV/AVOD/streaming media landscape a strong advantage
• A proactive, self-starting attitude with comfort operating in ambiguous and e