Senior Manager, Integrated Campaigns (9 month FTC)

About ThoughtSpot

The world’s most innovative companies turn to ThoughtSpot’s AI-Powered Analytics to put data in the hands of everyone, from the C-suite to the frontline. With simple, natural language search and AI, anyone can ask questions, discover insights, and act with confidence. At ThoughtSpot, we’re a curious, data-driven team on a mission to make the world more fact-driven—building products that make answering complex data questions as natural as having a conversation.

The Role

As the Senior Integrated Campaign Manager, you will play a pivotal role in driving the strategy, development, and execution of integrated, global marketing campaigns. Targeted at Data & Business leaders and practitioners, your work will drive market awareness, accelerate new logo acquisition, and foster growth within our existing customer base.

A core focus of this role will be taking full strategic ownership of ThoughtSpot’s Global Webinar & Digital Event Program. Webinars are a flagship channel for us—you will transform our digital event strategy into a high-converting engine for thought leadership, pipeline generation, and customer engagement.

This is a highly cross-functional role requiring close collaboration with Product Marketing, Demand Generation, Content, Field Marketing, Web, and Sales to build cohesive, high-impact campaign journeys.

What You’ll Do

🎯 Flagship Webinar Program Ownership

• End-to-End Strategy & Production: Lead the overall strategy, production, promotion, and execution of our global webinar and digital event pipeline—from initial concept and speaker onboarding through to post-event follow-up. Key responsibilities include:

• Demand Generation & Registrations: Driving high registrant conversion rates through targeted promotion.
• Email Marketing Optimization: Crafting and refining high-converting email strategy and cadence for pre- and post-webinar engagement.
• Cross-Channel Activation: Partnering closely with the social media team to maximize event reach and organic/paid promotion.
• Always-On On-Demand Strategy: Building and scaling a sustainable, always-on content engine for past webinars to continually generate pipeline long after the live broadcast ends.

• Format Innovation: Experiment with diverse event formats (e.g., live product demos, executive roundtables, practitioner workshops, interactive panel discussions) to drive high engagement across all stages of the buyer journey.
• Content Repurposing & Activation: Partner with content and social teams to maximize the ROI of every webinar by repurposing live sessions into snackable videos, blog posts, and multi-channel campaign assets.

🚀 Integrated Campaign Strategy & Execution

• Global Campaign Delivery: Drive multi-channel global campaigns targeting Data and Business leaders to build brand authority and generate qualified demand.
• Field Enablement & Campaign Packaging: Partner closely with Field Marketing teams by packaging integrated campaign frameworks, toolkits, and messaging designed to fuel local execution, Account-Based Marketing (ABM) programs, and vertical-specific initiatives.
• Content Creation & Campaign Toolkits: Develop reusable core campaign assets, high-converting email copy, landing page messaging, and content kits that empower field, digital, and regional teams to easily roll out global campaigns at scale.
  
  

📊 Optimization & Performance Analytics

• Performance Reporting: Define critical success metrics, partnering with Marketing Operations to track, report, and forecast campaign effectiveness, funnel metrics, and overall ROI.
• Data-Driven Optimization: Continually analyze campaign and webinar performance (e.g., registrant-to-attendee conversion, pipeline influence) to refine future strategies.
• Experimentation: Continuously test new channels, digital tools, copy, and promotional strategies to innovate and scale our integrated marketing reach.
  
  
  What You Bring

• 4–6 years of experience