Special Event Sales Manager | Snapdragon Stadium

Oak View Group

Oak View Group is the global leader in venue development, management, and premium hospitality services for the live event industry.  Offering an unmatched, 360-degree solution set for a collection of world-class owned venues and a client roster that includes the most influential, highest attended arenas, convention centers, music festivals, performing arts centers, and cultural institutions on the planet.

 

More information at OakViewGroup.com, and follow OVG on Facebook, Instagram, Twitter, and LinkedIn. 

Overview

Reporting to the General Manager, the Special Event Sales Manager will plan, implement, and manage special event sales for Snapdragon Stadium with a goal to maximize event bookings and revenue, and position Snapdragon Stadium as the premier location for private and special events in the San Diego market.   

 

This role will pay a salary of $65,460 to $72,800 plus commission

 

For FT roles: Benefits: Health, Dental and Vision insurance, 401(k) savings plan, 401(k) matching, and paid time off (vacation days, sick days, and 12 holidays)

 

job expires 9/30/2024

About the Venue

Snapdragon Stadium is a 35,000-seat multipurpose venue that serves as the home for San Diego State University football, San Diego Wave FC (NWSL soccer), San Diego Legion (MLR rugby), San Diego FC (MLS) major concerts and festivals, professional sports, motorsports, international soccer, high school sports, entertainment events and private special events.  For more info, please visit:  www.snapdragonstadium.com.

Responsibilities

• Develop and execute sales & marketing plans to promote Snapdragon Stadium as a premier location for special and private events in the San Diego community with an emphasis on events that will generate rental income, food & beverage sales, or other income.
• Identify and approach new potential clients and groups.
• Research and follow current market and industry trends to increase the volume of events.

• Evaluate the potential business value of various events and clients.

• Create and maintain relationships with local business leaders and sponsor/venue partners to create a network of sales leads.

• Prepare written proposals and/or present to potential clients.  
• Conduct tours of facility for potential licensees; answer questions and provide information regarding facility capabilities.

• Establish monthly, quarterly and annual sales goals and specific performance metrics aligned with business strategies and management of department budget. 
• Carefully coordinate activities with event managers, culinary team, internal departments and external personnel to ensure special events occurring at Snapdragon Stadium are successful and client satisfaction is achieved and exceeded. 
• Communicates with clients to resolve issues and inquiries; improves customer experience based on client feedback.
• Reports sales results and revenues on a regular basis and suggests improvements as needed to the General Manager. 
• Assist with overall calendar management for the complex and other assigned duties.
• Maximize the use of event space through proper layering of events/meetings over same dates.
• Responsible for venue contract initiation, revision, and execution for event license agreements for all special events at Snapdragon Stadium. 
• Responsible for financial reports post event.
• Travel to regional areas for networking events throughout the year in search of new business. 
• Main contact for industry meeting professionals, San Diego Tourism partners and other special event organizers looking to do events at Snapdragon Stadium.   

Qualifications

• Bachelor’s degree in Marketing, Business Management, Communications or closely related field supplemented by a minimum of 3-5+ years of progressively responsible experience in convention center / arena / stadium or hotel/resort group sales or an equivalent combination of education, training and experience that provides the required knowledge, skills and abilities.
• Demonstrated working knowledge and proficiency with sales performance metrics.
• Demonstrated ability to formulate creative and original special events in unique locations.
• Experience with customer relationship management (CRM) software preferred.
• Strong track record of building relationships and generating new business.
• Ability to prioritize and meet deadlines.
• Ability to multi-task and work in a fast-paced environment.
• Excellent organizational skills and attention to detail.
• Ability to communicate clearly and concisely in the English language, both orally and in writing.
• Ability to communicate in Spanish is