Senior Mobile Growth Product Marketing Manager

We are seeking a dynamic and experienced Senior Mobile Growth Product Marketing Manager to join our Consumer Mobile Growth team for Copilot. In this pivotal role, you will be responsible for developing cross-channel strategies to drive product adoption at scale. You will work closely with cross-functional teams, including Integrated Marketing teams, Global Advertising, Media, Creative, Finance, Business Planning, and more to develop experimental solutions to drive Copilot mobile growth targeting consumers.

• The Copilot marketing team drives the Product Strategy, Go-To-Market (GTM) Approach, Planning, and Execution to introduce consumer Copilot experiences to the market.  We do this by understanding customer needs and the competitive landscape to drive sustainable growth.
• This role will own and manage the ASO and paid media strategy for the consumer Copilot app
• Microsoft’s mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.
• In alignment with our Microsoft values, we are committed to cultivating an inclusive work environment for all employees to positively impact our culture every day.

Microsoft’s mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.

In alignment with our Microsoft values, we are committed to cultivating an inclusive work environment for all employees to positively impact our culture every day.

By applying to this U.S. based position, relocation does not apply/is not provided for the role.

Responsibilities

• Set mobile business goals and objectives and work Global Ads and Media teams to develop paid campaigns that meet those goals.
• Optimize app store listings and performance: to enhance visibility, conversion rates, and user engagement, utilizing keyword research, A/B testing, and performance analytics.
• Collaborate with cross-functional teams: including Product, Media, and Analytics to align paid media efforts with overall business goals and product launches.
• Analyze and report on campaign performance metrics: to continuously refine strategies, ensure ROI, and drive improvements in customer acquisition costs and user lifetime value.
• Strategic Recommendations: Craft and deliver compelling strategic proposals to senior leadership – across Marketing and Product teams – highlighting emerging opportunities and critical market trends. Communicate effectively across all levels of the organization.
• Apply Systems Thinking: to challenge working models and create efficiencies and opportunities for more scale.
• Be a mobile SME: consistently having a finger on the pulse of competitive landscape, channel and infrastructure changes, and consumer trends.
• Creative sense: deliver strong market and product insights that drive creative development. 
• Appetite for ambiguity: and a fast-paced, learn-it-all, environment.
• Embody Microsoft’s Culture & Values

Qualifications

Required/Minimum Qualifications

• Bachelor's Degree in Marketing, Computer Science, Business or related field AND 5+ years experience in business
  • OR Master's Degree in in Marketing, Computer Science, Business or related field AND 3+ years experience in business
  • OR equivalent experience.

Additional or Preferred Qualifications

• Bachelor's Degree in Marketing, Computer Science, Business or related field AND 8+ years experience in business
  • OR Master's Degree in Marketing, Computer Science, Business or related field AND 6+ years experience in business
  • OR equivalent experience.
• 5+ years of experience working on customer acquisition, specifically for consumer mobile apps.
• 3+ years of experience working on paid media campaigns – full funnel media is a plus, performance-media experience is required