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CoBrand Acquisitions Program Manager

Southwest Airlines
United Statesfull_timeVerifiedPosted 27 May 2026
💰 $115,300/yr($103,750/yr$115,300/yr)

About the role

Department:

Loyalty

Our Company Promise


We are committed to provide our Employees a stable work environment with equal opportunity for learning and personal growth. Creativity and innovation are encouraged for improving the effectiveness of Southwest Airlines. Above all, Employees will be provided the same concern, respect, and caring attitude within the organization that they are expected to share externally with every Southwest Customer.

Job Description:

Job Summary
Ready to drive growth for one of Southwest’s most impactful revenue programs? As a Co‑Brand Acquisitions Program Manager, you will lead the development and execution of initiatives that grow new credit card accounts through digital enhancements, marketing strategies, and customer experience improvements. You'll own the acquisitions roadmap by partnering with Southwest Digital and Technology Teams and external banking partners, to prioritize initiatives, balance capacity, and deliver solutions that meet business and technical requirements. In this highly visible role, you will support testing and quality control, develop financial estimates, ensure contractual alignment, and provide performance insights to Leadership. Your work will directly contribute to a multi‑billion‑dollar program and play a key role in driving customer acquisition and overall revenue growth.
Additional details:
  • The culture of Southwest Airlines means we value the camaraderie, collaboration, and innovation that occurs when we come together and interact face-to-face at our vibrant Corporate Campus. Due to the nature of this role, you would be required to work from our Dallas, TX headquarters facility during business hours.    

  • U.S. citizenship or current authorization to work in the U.S. required and no current or future work authorization sponsorship available.  

We’re committed to fair hiring practices and to making employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, disability, genetic information, or other legally protected characteristics. 

Responsibilities
  • Lead acquisition technology and digital ideation, development and launches for large, cross-functional capabilities and enhancements with Digital and Technology partners, to optimize and generate new credit card accounts
  • Develop business cases leveraging tech estimates with analytical partners, oversee technical business requirements that meet business needs, collaborate on project plans, facilitate capacity discussion and trade-offs
  • Develop contractual language in partnership with legal counsel, and ensure contractual obligations are met via business requirements, project plans, go-to-market implementation and in-market delivery
  • Analyze competitive landscape and leverage industry knowledge, business process, customer insights, and/or future needs to identify new opportunities or key challenges, diagnose root causes, and recommend performance drivers in order to create new revenue streams
  • Build strong relationships with financial services partners and internal teams
  • Communication proactively and regularly with partners on risks, actions, milestones, and performance updates, championing key initiatives and facilitating successful and timely implementation
  • Drive analytical partners for performance updates, storytelling and presentation content for senior leader updates
  • May perform other job duties as directed by Employee’s Leaders

Knowledge, Skills and Abilities
  • Skilled in product management and project management
  • Knowledge of acquisitions marketing, digital marketing, including mobile marketing, website/ecommerce, social media, and/or other channels where financial contribution is significant
  • Knowledge of competitive landscape, and customer insights with vision to innovate and champion new products, programs and CX/UX from development to launch
  • Knowledgeable in technical project leadership and management, across large/diverse teams
  • Knowledge of credit card industry, consumer financial services, banking, payments industry, as well as financial or credit card product development
  • Skilled in developing business cases and executing against a strategic product plan
  • Skilled in strategic thinking and marketing strategy
  • Skilled in complex and/or technical problem solving, mathematics, and analytics to develop and evaluate options and implement solutions
  • Skilled in partner management and relationship-building
  • Ability to communicate in a flexible and effective manner
  • Ability to t

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Company

Southwest Airlines

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