Senior Director, Corporate Marketing, Connected eXperience Center

Position Summary

Headquartered in Englewood Cliffs, N.J., Samsung Electronics America, Inc. (SEA) is a leader in mobile technologies, consumer electronics, home appliances and enterprise solutions. From our humble beginnings to our position today as a tech leader, our passion for innovation has been the common thread throughout our history. We’ve grown into one of THE most recognized global brands. We consider ourselves “relentless pioneers” that push boundaries and defy barriers. The company pushes beyond the limits of today’s technology to provide groundbreaking connected experiences across its large portfolio of products and services, including mobile devices, home appliances, home entertainment, 5G networks, and digital displays. As EPA’s ENERGY STAR® Corporate Commitment Partner, SEA is dedicated to making a positive impact on the environment through its eco-conscious products, practices, and operations.

People | Excellence | Change | Integrity | Co-Prosperity

Role and Responsibilities

The SEA Connected eXperience Center (CxC) is seeking a dynamic and innovative Senior Director to lead Samsung’s cross-product experience team in the U.S. The primary focus of this role is to drive adoption and engagement across millions of users leveraging Samsung SmartThings. The Senior Director, Connected eXperience Center (CXC) will report directly into the VP/Chief Marketing Officer for SEA’s Corporate Marketing division. This role will lead the way for informing and designing the roadmap to drive greater adoption of SmartThings and the integration of AI solutions and inform an integrated marketing strategy by collaborating with our line of business leaders as well as the Corporate Marketing leaders overseeing Brand Marketing, PR, Social, and Strategy.

Samsung SmartThings provides a unified platform for managing and controlling a connected smart home, offering a wide range of features and benefits to enhance the user experience. They key distinction from the platform include a vast array of device connectivity, remote control and monitoring of connected devices, automations and scenes customized to users based on various conditions, security and privacy utilizing Samsung’s Knox security infrastructure, and smart TV integration from app to device.  

This role demands a high-energy and innovative professional with extensive experience establishing a best-in-class team leverage cutting edge insights to expand the U.S. consumer base of the SmartThings platform. From working with a team designing different creative lifestyle scenarios to ensuring a seamless and engaging user experience for our customers. The lead will also leverage lifestyle-oriented research and user studies to gather insights about specific customer segments and design compelling use cases that people could use every day.

• Strategic Leadership: Define and execute the long-term vision and strategy for the Connected eXperience Center, aligning with Samsung’s overall business goals and identify emerging trends in connectivity, AI, and user experience to ensure the organization remains at the forefront of innovation.
• Cross-Functional Collaboration: Work closely with SmartThings, product development, marketing, and design teams across all lines of businesses to ensure a unified approach to connected experiences. Foster collaboration across internal and external stakeholders to drive integration and innovation.
• eXperience Innovation: Lead the ideation, development, and launch of new connected experiences that enhance user engagement and satisfaction. Oversee the end-to-end product lifecycle, from concept to market launch, ensuring alignment with consumer needs and business objectives.  Develop solutions that are executed in digital and live locations, such as in retail.
• User-Centric Design: Champion a user-first approach in all projects, leveraging insights from consumer research and data analytics to inform decision-making. Ensure that connected experiences are intuitive, accessible, and deliver value across diverse user segments.
• Performance Management: Set clear goals and KPIs for the Connected eXperience Center, monitoring progress and driving continuous improvement. Provide leadership and mentorship to a high-performing team, fostering a culture of innovation and excellence.
• Market Leadership: Position Samsung as a leader in connected experiences by delivering differentiated solutions that set industry standards. Collaborate with external partners and ecosystems to expand Samsung’s reach and influence in the connected space.
• Acts as an Ambassador for SmartThings to explain our ecosystem in a