ServiceNow Market Development Director – U.S. Federal

Job Family:

SAAS/PAAS/Cloud Consulting

Travel Required:

Up to 25%

Clearance Required:

Ability to Obtain Public Trust

What You Will Do:

This position is a market development role supporting Guidehouse Federal. The ServiceNow Market Development Director is responsible for originating, developing, and closing net-new ServiceNow services opportunities across U.S. Federal agencies in collaboration with ServiceNow alliance, sales, capture, and delivery teams.

This role focuses on driving pipeline growth, expanding Guidehouse’s federal ServiceNow footprint, and positioning the firm as a trusted partner for enterprise workflow, automation, and platform transformation.

Responsibilities Include:

• Build, maintain, and execute a federal market development and territory plan aligned to priority civilian, DoD, and/or IC agencies

• Identify, qualify, and originate net-new ServiceNow services opportunities across federal clients

• Shape, advance, and close ServiceNow services deals in coordination with federal sales, capture, contracts, and delivery teams

• Develop and maintain trusted relationships with federal clients, system integrator partners, and ServiceNow federal sales representatives

• Track competitive landscape and market trends related to ServiceNow, workflow automation, and federal IT modernization

• Support federal pursuits including RFIs, RFPs, white papers, and capture strategies

• Partner with marketing to support demand generation activities, events, and thought leadership

• Represent Guidehouse at federal conferences, industry days, and ServiceNow-sponsored events

• Maintain awareness of Guidehouse’s broader service offerings to support cross-sell and integrated solutions

• Provide market intelligence and pipeline insights to practice and federal leadership

What You Will Need:

• Bachelor’s degree from an accredited university or college

• Minimum of ten (10) years of professional experience in federal consulting, technology services, or enterprise platform sales

• Minimum of three (3) to five (5) years of ServiceNow services sales, alliance, or market development experience supporting U.S. Federal clients

• Must be able to OBTAIN and MAINTAIN a Federal or DoD "PUBLIC TRUST"; candidates must obtain approved adjudication of their PUBLIC TRUST prior to onboarding with Guidehouse

• Based on our contractual obligations, candidate must be located within the United States and US Citizen

• Proven ability to originate, qualify, and close net-new federal business

• Strong understanding of ServiceNow platform capabilities and the federal partner ecosystem

• Experience navigating federal acquisition processes, contract vehicles, and procurement timelines

• Ability to collaborate effectively with ServiceNow federal sales teams and internal stakeholders

• Ability to travel up to 30–40% as required

What Would Be Nice To Have:

• Master’s degree or MBA

• Experience supporting Federal Civilian, Department of Defense, or Intelligence Community clients

• Experience contributing to federal capture strategies and proposal development

• Established relationships with ServiceNow federal sales leadership or ecosystem partners

• Experience across multiple ServiceNow product lines including ITSM, HRSD, SecOps, CSM, ITOM, and App Engine

The annual salary range for this position is $226,000.00-$376,000.00. Compensation decisions depend on a wide range of factors, including but not limited to skill sets, experience and training, security clearances, licensure and certifications, and other business and organizational needs.

What We Offer:

Guidehouse offers a comprehensive, total rewards package that includes competitive compensation and a flexible benefits package that reflects our commitment to creating a diverse and supportive workplace.

Benefits include:

• Medical, Rx, Dental & Vision Insurance

• Personal and Family Sick Time & Company Paid Holidays

• Position may be eligible for a discretionary variable incentive bonus

• Parental Leave and Adoption Assistance

• 401(k) Retirement Plan

• Basic Life & Supplemental Life

• Health Savings Account, Dental/Vision & Dependent Care Flexible Spending Accounts

• Short-Term & Long-Term Disability

• Student Loan PayDown

• Tuition Reimb