Director of Marketing

Job DetailsJob Location: Glen Ivy Hot Springs Spa - Corona, CA 92883Position Type: Full TimeSalary Range: $100,000.00 - $125,000.00 Salary/yearJob Category: Executive 

Position Summary: The Director of Sales and Marketing will accomplish business development activities by researching and developing marketing opportunities to meet and exceed marketing measures and sales goals, plan and calendar annual sales promotions; implement sales plans and manage marketing staff.

Ability to understand, protect, and communicate the Glen Ivy brand essence to external guests and increase the overall awareness of Glen Ivy in local and regional community. Support brand identity for all aspects of Glen Ivy including distributing branding materials. Highly motivated, detailed-oriented individual will be responsible for overseeing the marketing department and external professional consultants.

This position will help define processes while concurrently ensuring meeting all deadlines on all expectations. The ideal candidate will be a self-starter, driven, hard worker and possess the ability to drive projects forward.

 

-- Position Qualification Requirements --

License(s): N/A

Education/Training: High School diploma, College degree in Marketing or Business preferred

Experience:


3 to 5 years Supervisory/Managing experience of Marketing/Sales/Advertising/Administrative or related field experience with a focus in a service related, high volume, regional, corporate environment , spa/hospitality industry preferred.
Must be proficient in working with Microsoft Office products (i.e., Word, Excel, Outlook, PowerPoint). Intermediate graphic skills a must. Experience using Word Press, Adobe Photoshop 7, Adobe Illustrator 10, Adobe Acrobat, a plus.
Word processing and document formatting in MS Word, Excel, PowerPoint, MS Project required, MS Visio a plus
Working knowledge and understanding of social media marketing, reading deciphering and acting upon Google analytics and email metrics.
Sound knowledge of the Web and related technologies which includes: user experience design, web development, web services, integration, application management and hosting
Working knowledge/familiarity with: Authoring tools, Ad serving software/technology, Content management systems, Application servers, and Database servers
Familiarity with Source Control/Versioning/Content Management and/or Digital Asset Management
Negotiation skills (especially contract negotiations) with art, radio, promotion vendors


Job-Related Skills: Financial Planning and Strategy, Marketing Concepts, Positioning, People Management, Sales Planning, Competitive Analysis, Understanding the Guest and Glen Ivy Experience, Service Promotion Development, Client Relationships, Creative Services

 

Essential Duties & Responsibilities:

· Oversees the Central Reservations Department.

· Achieves marketing and sales operational objectives by contributing marketing and sales information and recommendations to annual business plans, in support of vital measures and strategic business initiatives; preparing and completing action plans; implementing production, productivity, quality, and customer-service standards to external communication and marketing and sales efforts; resolving problems; identifying trends; determining system improvements; implementing change.

· Meets marketing and sales financial goals and vital measures by forecasting collateral production requirements; preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions. Creates, directs and manages the annual production schedule with coordinate for the related collateral production work orders.

· Accomplishes marketing and sales goals objectives by planning up to a full calendar year out at a time, developing, implementing, and evaluating advertising, merchandising, and trade promotion programs; developing field sales action plans. Provides quality review for consistent, timely and error free internal and external collateral

· Ability to work and coordinate with multiple departments including central reservations, operations, spa services, finance or individuals nurturing the Glen Ivy culture and voice for deliverables of all marketing

projects and other marketing campaigns to ensure alignment of marketing production work is within business objectives to meet vital measures and goals, and to review priority of ongoing/upcoming work.

· Identifies marketing opportunities by identifying and communicating to the senior leadership team guest requirements; defining the demographics in the market, competitor's share, and competitor's strengths and weaknesses; forecasting projected business; establishing targeted market share.

· Identifies external vendors as needed for marketing efforts. Responsible for recruiting and managing (selecting, orienting, training, assigning, scheduling, coaching, counseling) and internal