Senior Sales & Marketing Manager, Nordics

Company Description

Cricut® makes smart cutting machines that work with an easy-to-use app, an ever-growing collection of materials, and crafting essentials to help you design and personalize almost anything — custom cards, unique apparel, everyday items, and so much more.

We believe everyone is born creative. We’re a diverse tapestry of thinkers, dreamers, givers, DIYers, handi-workers, artisans, and forever and always architects of things.

At Cricut, we place the power of handmade into the hands of all. We give you beautiful, easy-to-master tools so you can make something unique, remarkable, perfect. We surround you with ideas, community, inspiration, and encouragement to take your creativity further than you ever imagined. And as a community, we celebrate the exhilarating act of making every single day.

So, make that handcrafted card that feels like a hug. Design a shirt for fun, for family, or for a full-blown business. Craft with a passion or for a purpose. Make something big and bold, itsy-bitsy, amazingly ambitious, or just plain silly. Whatever you make, just make your heart out. Because here’s the remarkable truth: When we all make together, we make all things possible.

Let’s make.

Job Description

We are seeking a dynamic and experienced Sales & Marketing Manager – Nordics to drive growth in the Nordic region (Sweden, Denmark, Norway, Finland). If you’re passionate about retail, sales, business development, and channel marketing, and thrive in a fast-moving, entrepreneurial environment, we’d love to hear from you.

This role involves strategic planning, data analysis, marketing coordination and budget management.  This position will report to the Director of Sales & Marketing.

Responsibilities:

• Drive business growth: Lead sales strategy and execution to deliver revenue and market share growth in the Nordics, both through existing accounts such as Elkjop & Clas Ohlson, and new customer acquisition.
• Market expansion: Identify new market opportunities and channel partners, driving Cricut’s presence into new verticals and untapped retail segments. The primary focus is ambitious growth in sales and awareness. This will require top-class business development, key account management, excellent organizational skills, time management skills and exceptional interpersonal skills.
• Sales Forecasting & Planning: This role involves strategic planning, data analysis, providing accurate sales forecasts, marketing coordination and budget management.
• Collaboration: The successful candidate will work effectively with all cross-functional teams, including senior management, marketing, operations and pricing.
• Success: Success is measured in achieving / exceeding revenue targets, new account acquisition, growth and increasing Cricut’s brand awareness

Qualifications

• Experience: 8-10 years of experience in Senior Key Account Management or business development—preferably within the consumer goods, FMCG, or retail industry.
• Track record: Proven ability to drive revenue growth and open new accounts or retail channels in the Nordics region.
• Skills: Strong commercial acumen, excellent negotiation skills and the ability to build trusted partnerships at all levels. Experience in channel marketing is a plus.
• Mindset: Self-starter with an entrepreneurial mindset, comfortable operating in a fast-paced evolving environment.
• Languages: Fluent in English (written and spoken); knowledge of a second Nordic language is a plus.
• Mobility: Willingness to travel regularly across the Nordic region and occasionally within Europe.

Additional Information

A Quick Note Before You Apply…

Cricut is in a powerful chapter of transformation. We’re evolving fast—refining our strategy, growing our teams, and raising the bar across the board. This is an incredible opportunity for the right kind of person—but it’s not for everyone.

We’re looking for A-players—people who don’t just meet expectations, but consistently exceed them. If you thrive in dynamic environments and find joy in turning challenges into momentum, keep reading.

Here’s what makes someone a great fit for this role (and for this moment at Cricut):

You have a bias for urgency.
You don’t wait for perfect clarity to take action—you start, learn, and adjust. You believe that speed matters, especially when paired with thoughtfulness. You ask: “What can move forward today?” and push past inertia.

You set high standards—especially for yourself.