Chief Marketing Officer

Department
 

University of Chicago Booth School of Business

About the Department
 

The University of Chicago Booth School of Business is the second-oldest business school in the U.S. and second to none when it comes to influencing business education and business practices. Since 1898, the school has produced ideas and leaders that shape the world of business. Their rigorous, discipline-based approach to business education transforms students into confident, effective, respected business leaders prepared to face the toughest challenges.

Chicago Booth has the finest set of facilities of any business school in the world. Each of the four campuses (two in Chicago, one in London, and one in Hong Kong) reflects the architectural traditions of its environs while offering a state-of-the-art learning environment.

Chicago Booth is proud to claim:
-an unmatched faculty.
-degree and open enrollment programs offered on three continents.
-a global body of nearly 56,000 accomplished alumni.
-strong and growing corporate relationships that provide a wealth of lifelong career opportunities.

As part of the world-renowned University of Chicago, Chicago Booth shares the University's core values that shape the distinctive intellectual culture. At Booth, they constantly question and test ideas, and seek proof. This extraordinarily effective approach to business leads to new ideas and innovative solutions. Seven of the Booth faculty members have won Nobel Prizes for these ideas - the first business school to achieve this accomplishment.

For more information about the University of Chicago Booth School of Business, please visit: http://www.chicagobooth.edu/.

Job Summary
 

The Chief Marketing Officer (CMO) position is charged with giving voice to the Chicago Booth Brand and is the primary steward of its continuing evolution. The CMO will oversee the planning, development, and execution of Chicago Booth's marketing and communication initiatives. In this capacity, the CMO will play a key leadership role in strategic planning and effect the plan's necessary operational implementations. This role will drive growth, broaden brand awareness, enhance engagement, promote faculty research, and implement marketing strategies to attract top students to all programs to apply and enroll. The CMO leads a diverse team of 28+ marketing professionals and oversees the creation, development, and execution of all central marketing and communication efforts, including advertising, digital and content marketing, web, brand, intellectual capital, institutional research, and public relations.

Responsibilities

• Develops comprehensive marketing strategies aligning with Booth's goals and objectives.
• Develops and implements strategies to generate and nurture leads, attracting top students to all programs.
• Enhances and expands the brand's presence and reputation through innovative marketing campaigns, ensuring consistent messaging, tone, and branding across all channels.
• Oversees digital marketing strategies, including SEO, SEM, social media, email marketing, content marketing, and PPC campaigns.
• Leverages digital marketing techniques to reach and engage target audiences, including SEO, SEM, social media, content marketing, and email campaigns.
• Oversees the development and continued optimization and enhancements of Booth's website and digital platforms.
• Oversees the development and promotion of the Chicago Booth Magazine, digital and print.
• Oversees marketing strategies to promote and share faculty research and insight.
• Oversees market research initiatives to identify trends, opportunities, and competitive landscape to inform marketing strategies.
• Oversees PR activities to maintain/enhance the perception of Booth's reputation via the most impactful channels and techniques.
• Collaborates and works closely with other departments to ensure cohesive and integrated marketing and communication efforts, and builds strong relationships among teams.
• Leverages data and analytics to monitor and measure the effectiveness of marketing campaigns and optimize strategies for maximum impact.
• Regularly reports key KPIs to Senior Leadership, Departments, and the Dean.
• Leverages our analytics infrastructure and further develops our reporting architecture to enhance campaign effectiveness and measurement.
• Leads a department of 28+ focused on brand, digital marketing, research, and intellectual capital, fostering a culture of creativity, collaboration, and data-driven decision-making.
• Manages the marketing budget, ensuring effective allocation of resources to maximize impact and efficiency.
• Remains current with industry trends, technologies, and best practices to improve marketing efforts continuously.
• Overs