Sr. Direct Response Conversion Copy Strategist

Where A-Players Thrive.

We’re an employee-owned, vertically-integrated builder of some of America’s most popular health & wellness brands. With over 1,400 team members across multiple companies, we create best-in-class products that help make the world healthier and happier. Our creative content educates the world on making smarter health choices, while the brands we own generate over $1 billion of revenue annually. Learn more about our brands.

We’re Looking For A: highly skilled and entrepreneurial Sr. Direct Response Conversion Copy Strategist with deep expertise in the Financial Services Sector. This individual will be instrumental in driving customer acquisition and brand growth through persuasive, high-converting advertising and sales content for service-based digital products, such as masterclasses, online courses, coaching programs, newsletters, and digital books. You will own the copy strategy across channels—writing compelling sales letters, email sequences, landing pages, video scripts, and ads that speak directly to consumer pain points and generate action.

As a strategic partner to the Sr. Director, Brand Services, you will also support brand positioning, help analyze competitive landscapes, and leverage performance data to refine messaging. The ideal candidate is equally creative and analytical, obsessed with results, and thrives in fast-paced, data-driven environments.

How to Apply:

We ask that you please submit...

1. Your resume and a cover letter explaining why you’re excited about this position
2. Write a 500-word email about a financial health tip you have in your life and why you think we should try it. Write it conversationally, in a way that really makes us want to implement it TOMORROW. If we’re convinced, you get an interview. Your application will not be considered if the sales pitch is missing. Please send your sales pitch to: financewritingtest@goldenhippo.com.

Location: Woodland Hills, CA (Remote)

What You’ll Be Doing:

• Direct Response Copywriting
  
  • Write long-form and short-form copy for various funnel stages including sales letters, advertorials, email campaigns, opt-in pages, webinar registrations, VSLs, and social/digital ads.
  • Develop irresistible hooks, leads, and CTA-driven content that aligns with the psychology of financial buyers.
  • Collaborate with funnel strategists, designers, and performance marketers to create content optimized for conversions and LTV.
  • Translate complex financial topics into clear, emotionally resonant language for a consumer audience.
• Research & Market Intelligence
  
  • Independently research market trends, competing offers, pricing strategies, and positioning in the financial education, advisory, and newsletter space.
  • Interview internal SMEs and analyze customer data to inform messaging strategy.
  • Stay up-to-date on compliance, advertising regulations, and financial communication best practices.
• Brand & Campaign Support
  
  • Partner with the Brand Director to ensure messaging is aligned with overarching brand voice, values, and differentiation.
  • Help craft unique positioning for offers and ongoing campaigns based on market research and data insights.
  • Contribute to the creation of brand stories and signature content that build trust and authority in the financial niche.
• E-Commerce & Conversion Optimization
  
  • Collaborate with digital teams to A/B test headlines, CTAs, and copy variants across landing pages and email flows.
  • Assist in optimizing digital touchpoints to improve metrics like CTR, CVR, AOV, and ROAS.
  • Review analytics and performance dashboards to iterate and improve upon existing funnels.

Qualifications (Note: We strongly encourage you to apply even if you don’t tick ALL of these boxes.):

• Portfolio demonstrating high-converting ad copy, long-form sales letters, and digital campaigns.
• Exceptional research and storytelling skills with the ability to write for credibility, clarity, and persuasion.
• Familiarity with digital marketing channels including paid social, email, and video.
• Strong understanding of customer psychology, funnel architecture, and direct marketing principles.
• High attention to detail and editorial excellence
• Self-starter and agile problem solver
• Strong collaboration skills across cross-functional teams
• Deep understanding of the complianc