Senior Lifecycle Marketing Manager

Maven is the world's largest virtual clinic for women and families on a mission to make healthcare work for all of us. Maven's award-winning digital programs provide clinical, emotional, and financial support all in one platform, spanning fertility & family building, maternity & newborn care, parenting & pediatrics, and menopause & midlife. More than 2,000 employers and health plans trust Maven's end-to-end platform to improve clinical outcomes, reduce healthcare costs, and provide equity in benefits programs. Recognized for innovation and industry leadership, Maven has been named to the Time 100 Most Influential Companies, CNBC Disruptor 50, Fast Company Most Innovative Companies, and FORTUNE Best Places to Work. Founded in 2014 by CEO Kate Ryder, Maven has raised more than $425 million in funding from top healthcare and technology investors including General Catalyst, Sequoia, Dragoneer Investment Group, Oak HC/FT, StepStone Group, Icon Ventures, and Lux Capital. To learn more about Maven, visit us at mavenclinic.com. 

An award-winning culture working towards an important mission –  Maven Clinic is a recipient of over 30 workplace and innovation awards, including: 

• Fortune Change the World (2024)
• CNBC Disruptor 50 List (2022, 2023, 2024) 
• Fortune Best Workplaces for Millennials (2024)
• Fortune Best Workplaces in Health Care (2024)
• TIME 100 Most Influential Companies (2023)
• Fast Company Most Innovative Companies (2020, 2023)
• Built In Best Places to Work (2023)
• Fortune Best Workplaces NY (2020, 2021, 2022, 2023, 2024)
• Great Place to Work certified (2020, 2021, 2022, 2023, 2024)
• Fast Company Best Workplaces for Innovators (2022)
• Built In LGBTQIA+ Advocacy Award (2022)

Maven is seeking a B2C Senior Lifecycle Marketing Manager to join our Member Communications Team, the group responsible for driving lifetime value, engagement, and retention across all member journeys. This role will report up into the head of Member Comms & Content and focus primarily on driving member engagement and retention through email, push, in-app message and modals.

This role is both strategic and hands-on—ideal for someone who thrives in a complex, fast-paced environment and takes pride in bringing order and optimization to intricate systems. You’ll own the full member lifecycle across multiple programs—Fertility, Maternity, Parenting, Menopause, and more—using data, creativity, and cross-functional collaboration to help members get the right support at every stage of their journey. You’ll serve as the gatekeeper of the member experience, ensuring our lifecycle communications are cohesive, effective, and evolving alongside our product and clinical strategies.

As a Senior Lifecycle Marketing Manager at Maven, you will:

• Own the member lifecycle. Lead the end-to-end strategy, execution, and optimization of lifecycle journeys across email, push, and in-app channels, ensuring they reflect Maven’s evolving products and audience needs.
• Act as the system steward. Manage all operations in Braze, including audience segmentation, personalization, QA, scheduling, and reporting—while maintaining journey hygiene and integration health.
• Manage monthly intake of projects. Review requests, manage tickets in Jira, and communicate with stakeholders on project needs from start to finish.
• Manage Braze contractor. Oversee contractor who supports building, QAing, and launching Braze campaigns when applicable.
• Drive engagement and re-engagement. Lead initiatives to improve member retention, reactivation, and program enrollment through data-driven experimentation and targeted campaigns.
• Collaborate cross-functionally. Partner with product, clinical, and marketing teams to bring engagement strategies to life, support clinical behavior change goals, and amplify key product moments.
• Lead with data. Use analytics to identify and test weak points in the user journey, uncover opportunities for improvement, and report on key metrics that demonstrate impact.
• Champion excellence. Ensure all member communications are on-brand, accessible (including dark mode optimization), and deliver a consistent, empathetic, and inclusive member experience.
• Innovate and improve. Continuously propose and execute on journey improvements, lifecycle hygiene, and scalable systems that enhance both efficiency and performance.

We're looking for you to bring:

• 5+ years of lifecycle marketing experience driving measurable engagement and retention
• Deep expertise in email and push st