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VP of Independent Retail & On Premise

Riboli Family Wines
Los Angeles, United Statesfull_timeVerifiedPosted 14 May 2025
💰 $185,000/yr($170,000/yr$185,000/yr)

About the role

Build your career at Riboli Family Wines! Riboli Family Wines is one of the fastest-growing wine manufacturers in the U.S. and has received the designation of American Winery of the Year from Wine Enthusiast Magazine. We are a family-owned business, four generations deep, with 100+ years of producing high quality wines. Our company’s leading wine brands include Stella Rosa, San Antonio, San Simeon, Maddalena, and Highlands 41.

SUMMARY- Responsible for directing, communicating, motivating, organizing, and managing execution of company goals through the assigned personnel to achieve targeted depletion, POD, revenue and profit plan across the Riboli Family Wines portfolio.  Responsible for communicating/updating SVP Sales, VP of National sales, Department Directors and Ownership the status and needs of his or her team and customers.

ESSENTIAL DUTIES AND RESPONSIBILITIES - Current duties may be changed if job requires and/or additional duties may be assigned if necessary.

  • Responsible for managing the Riboli Family Wines portfolio of products in California.   
  • Responsible for executing depletion, POD, shipment and budget plans assigned to the division. In independent retail and on-premise.
  • Oversee the execution and compliance for all independent retail and on-premise.
  • Directly responsible for targeted division revenue and profitability goals
  • Develops, directs and motivates state managers, area managers and ambassadors to achieve performance targets. 
  • Responsible for planning, directing, and coordinating all sales efforts within their specified division. 
  • Accountable for managing all budgets, including the allocation of trade spending and total sales expense
  • Responsible for developing and coaching their respective teams to reach their goals and grow within the Riboli Family Wines organization.  
  • Direct a team of state managers, area managers and ambassadors to implement Riboli Family Wines brand strategies and follow the Riboli  “Sales Process”. 
  • Take active role in assessing state managers, area manager and ambassadors distributor performance, including addressing poor performance issues.
  • Actively participating in presentations across the retail, on premise, in conjunction with the distributor and state managers, area managers and ambassadors.    
  • Possess ample knowledge of products, wine industry, competitive brands and markets.
  • Cultivate cross department relationships within the company to include chain sales, marketing, finance, supply chain, human resources, legal and IT. 
  • Exercise appropriate behavior with Riboli owned brands and agency suppliers, always representing these brands in the best and most professional manner.
  • Exercise the highest level of fiduciary duty to the company in all financial matters including budgets, promotional spending and every aspect of the Company’s business.
  • Job execution will break into following components:
  • 40 % of time spent in the field with Riboli regional managers, district manager, area managers and our distributor partners and trade customers.
  • 40 % of time spent planning, organizing, directing, and controlling execution.
  • 20% administrative, preplanning, and follow-up.

QUALIFICATIONS- To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.  The requirements listed below are representative of the knowledge, skill, and/or ability required.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

EDUCATION, EXPERIENCE and SKILLS

  • A four-year college degree and/or equivalent work experience enabling the incumbent to perform job responsibilities as required. (Equivalent work experience could include supplier, distributor sales or wine industry management jobs).
  • Minimum of 10+ years in the beverage alcohol industry with multiple years of sales management experience.
  • Good written communication skills; must possess the ability to develop and provide all necessary written reports, correspondence and presentations necessary to satisfy job requirements.
  • Good oral communication and interpersonal skills; must have the ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public. Incumbent must articulate in a professional and person

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Company

Riboli Family Wines

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