Sr. Director of Marketing

Description

Website:   Specialty Dental Brands | Dental Partnerships | Dental Leaders 

Take your career to the next level at Specialty Dental Brands. Our network of practices provides opportunities for individuals to grow professionally while contributing to the collaborative success of premier dental practices nationwide. We are committed to delivering exceptional products and services to our customers, and we are looking for a dynamic Sr. Director of Marketing to join our team and drive our marketing efforts to new heights.

Position Overview:

We are seeking a highly experienced and strategic Sr. Director of Marketing to lead our marketing team. The ideal candidate will have a deep understanding of SEO, click advertising, and performance tracking in the Dental space. This role requires a visionary leader with a proven track record of developing and executing successful marketing strategies that drive growth and enhance brand presence.

Key Responsibilities:

• Strategic Leadership: Develop and implement comprehensive marketing strategies that align with company goals and objectives, focusing on SEO, click ads, and performance tracking.
• SEO Management: Oversee and optimize all aspects of SEO to improve organic search rankings, drive traffic, and increase visibility across search engines.
• Paid Advertising: Lead the creation, execution, and optimization of click advertising campaigns across various platforms (e.g., Google Ads, social media) to maximize ROI.
• Performance Tracking: Establish KPIs and use advanced analytics to monitor and report on the effectiveness of marketing campaigns, making data-driven adjustments as necessary.
• Team Leadership: Manage and mentor a team of marketing professionals, fostering a collaborative and high-performance culture.
• Budget Management: Develop and manage the marketing budget, ensuring optimal allocation of resources to achieve strategic objectives.
• Cross-Functional Collaboration: Work closely with product, sales, and other departments to ensure cohesive and integrated marketing efforts.
• Market Research: Stay abreast of industry trends, competitive landscape, and emerging technologies to ensure the company remains a leader in the market.
• Brand Development: Enhance brand awareness and reputation through strategic marketing initiatives and partnerships.

Requirements

Must Have Qualifications:

• 10+ years of marketing experience with a strong emphasis on SEO, click advertising, analytics.
•  Proven experience working within multi-site, multi-specialty environments that maintain individual brand identities and referral networks. 
• Bachelor’s degree in marketing, Business, or related field (MBA preferred).
• Proven experience in a senior marketing role with leadership responsibilities.
• In-depth knowledge of digital marketing tools, platforms, and best practices.
• Strong analytical skills with experience in data-driven marketing.
• Excellent communication, leadership, and project management skills.
• Ability to thrive in a fast-paced and dynamic environment. 

Nice to have Qualifications:

• Marketing experience in the Dental industry.
• Experience with marketing automation and CRM systems is a plus.

Why Join Us?

• Opportunity to lead and shape the marketing strategy of a forward-thinking company.
• Collaborative and innovative work environment.
• Competitive salary and benefits package.
• Career growth and development opportunities.

If you are a results-driven marketing leader with a passion for SEO, click ads, and analytics, we would love to hear from you. Apply today and be part of our exciting journey!