Senior Director, Product Marketing

Reports to: CMO

Location: Remote

Compensation Range: $180,000 to $210,000 base plus bonus and equity

What We Do: 

Founded in 2015 by former NSA cyber operators, Huntress was built on a simple premise: to force hackers to earn every inch of their access.

Today’s cyber-attacks aren’t limited to large organizations with the security tools that can ward off threats. Hackers don't discriminate and will find a way to penetrate any vulnerability in any size business.  Huntress enables IT providers and resellers to stop hidden threats that sneak past preventive security tools.

Through a combination of expert human threat hunters, a comprehensive platform, and a desire to make the world a safer place, we’re working to deliver cybersecurity to the 99%—those small to midsize businesses that make up the backbone of our economy. 

Join the hunt and help us stop hackers in their tracks!

What You’ll Do: 

Huntress is hiring a Senior Director of Product Marketing to develop and refine our market position, create compelling messaging, increase market awareness, and enable our sales and partner teams to compete for mindshare, market share and wallet share effectively.  We are looking for a leader with a proven track record of building highly successful teams and scaling the product marketing function within a high-growth organization.  

You’ll shape and define our go-to market strategy, increase awareness of existing products as well as new lines of business.  

You’ll be responsible for helping us achieve our aggressive growth goals. You’ll build and grow a product marketing team that will drive brand awareness, help us differentiate ourselves in the market, build and accelerate pipeline through interest in our product, and establish the company as a thought leader in the community. You’ll help us further our market penetration in the managed service provider (MSP) space and extend into new markets including mid-market and industries insurance.  

You’ll work closely with the Demand Generation and Content & Brand teams to create a coordinated strategy for go-to-market and ensure design, content, and messaging are consistent and on-brand. You’ll also collaborate with sales leadership to identify gaps and opportunities in the sales funnel—and develop creative programs to generate new qualified leads and accelerate the existing pipeline. You’ll establish and maintain metrics to measure the success of your programs, adjusting where needed based on ROI. You’ll be creative in leveraging innovative ways to market Huntress, leveraging the company’s edgy approach to being transparent and bold.  

This is a high-impact role that is both strategic and tactical and will be key in helping the company achieve business goals including: generating and accelerating pipeline, growing brand awareness, and enhancing partner engagement.

Responsibilities: 

• Product positioning and messaging: Rapidly develop and evolve a compelling narrative and value proposition for all products in the portfolio. Lead the team that builds content (demos, trials, website, enablement, etc.) that reflects the positioning, and showcases the vision of our product as well as the value proposition. Partner with Product Management leaders to drive strategy around product positioning for existing products and new launches.
• Product Alignment: Align with the Marketing and Product Management teams to drive strategy around product positioning for existing products and new launches.
• Go to Market & Enablement: Be the subject matter expert and work with the sales team to develop plays and go-to-market programs that help drive pipeline, find new buyers, and cross-sell into existing accounts.
• Demand generation: Work with the demand gen teams to hone the strategy and marketing programs that drive demand. Be proactive in recognizing where the business may need marketing support and the effective levers to pull.
• AR/PR: Work closely with the industry experts and Analyst and Press Relations teams to ensure effective thought leadership and ongoing relevance in the market. Host analyst inquires and briefings
• Team Development: Mentor and grow a team of diverse product marketing talent.

What You Bring To The Team:  

• The equivalent of 10+ years of product marketing or similar experience
• Deep understanding of the cybersecurity market and landscape
• Leadership DNA, proven ability to excite and lead a product marketing team
• Demonstrated experience in synthesizing and translating market needs into product requirements, ability to manifest the product vision/direction