Marketing Technology and Operations Lead

About the team: 

Capco Marketing Services is a maturing Capco practice committed to solving our client’s most difficult challenges related to digital and marketing strategy, operations, transformation, and expansion.  Our industry experts work closely with Capco’s strategy teams and core delivery domains, including Banking and Payments, Wealth and Asset Management, Insurance, and Capital Markets to define, design, and build bespoke solutions to real-world problems leveraging new and emerging technologies. We combine advanced technologies including artificial intelligence, analytics, change management expertise, and modern delivery, to rapidly get our clients to market with a better solution.

Our environment is entrepreneurial, high-energy, and collaborative. Each team member is empowered to share, impart, and utilize their skills and expertise to develop the best possible solution for our client. We encourage innovation, dissent, solutioning, and leadership across all levels.

About the Job:

In a typical financial services market, customer experience is key. But in today’s increasingly competitive market, customer experience is the primary differentiator. In a post-pandemic world, consumer expectations for personalized interaction are at an all-time high, but many Chief Marketing Officers in financial services firms cite operational inefficiency, technology limitations, data access, and hesitation adoption of artificial intelligence as the biggest roadblocks to deepening customer engagement.

As a Principal Consultant within our Marketing Services practice, you’ll equip our clients to implement efficient, scaled marketing operations with your deep subject matter expertise in marketing technology, campaign management, journey orchestration, automation, measurement, data activation, and foundational marketing capabilities.

You’ll leverage your knowledge of marketing strategy to make a substantive contribution on defining our service delivery solutions, supporting our sales efforts, and aligning projects with success factors defined by our leadership team to meet short- and long-term business goals.

We’re looking for a leader to help drive Marketing Services expansion within one of Capco’s largest clients by establishing and managing trusted executive relationships, understanding the client’s needs, and working collaboratively across teams to develop compelling solutions that deliver on our value proposition with quality.

What You’ll Get to Do:   

• Collaborate with client stakeholders to identify and define the target-state of marketing operations for our clients, and map the path forward
• Assist clients in understanding which digital and marketing capabilities are needed to deliver on their marketing strategies. Where gaps exist, identify the solution and recommendations for closing them
• Recommend changes to our clients’ marketing technology to fully enable the customer journey, including activation and use of data in delivering the content in the right channel
• Define target-state marketing operating models for our clients and support transition from linear campaign execution to more agile ways of working
• Support the redesign and automation of our clients’ campaign management processes
• Define marketing measurement strategies and provide oversight for the creation and implementation of dashboards and data visualizations
• Coach client stakeholders and team members on effective marketing operations at scale and prepare them for change readiness to implement new technology, redefined processes, or new approaches to data use
• Document training, job aid, and procedural content for target state marketing operations and technology
• Establish trusted relationships with client leadership at all levels and effectively manage a portfolio of highly visible initiatives to their satisfaction while creating transparency to Capco’s client leadership team on your efforts.
•  Support engagement leads with all aspects of client delivery and remediate blockers
• Provide thought leadership to guide clients through the creation and review of key metrics, outcomes, and reporting related to end-to-end marketing-led customer experiences
• Assess and report the health of project delivery with objectivity, accuracy, and transparency while ensuring appropriate partners are engaged in risk identification and mitigation
• Contribute to the ongoing definition of services within the Marketing Services practice
• Craft and implement dashboards; synthesize data and present to executive leadership
• Build strong client relationships and work collaboratively with diverse leaders
• Communicate ideas, status, and risks to both technical and non-technical audiences
• Contribute to internal talent development