Regional Account Director (RAD) | KY / TN

The Regional Account Director (RAD) role is primarily a client-facing field position. RADs demonstrate expertise in developing and executing data-driven digital marketing strategies and provide the highest level of customer service, working closely with our automotive dealer clients to provide consultative marketing assessments and offer comprehensive marketing solutions.

RADs strive to become a partner of the dealership by helping to effectively implement an intelligent marketing strategy that helps dealers sell, service and retain more customers for less cost and expand a dealership’s revenue opportunities.

This is a full-time, salaried, remote field position serving the greater western Kentucky and Tennessee market areas. The ideal candidate is located in Memphis, TN, Nashville, TN, Lexington, KY, Louisville, KY or immediate surrounding area with ready access to national airports and ability to travel across regional markets.

RESPONSIBILITIES
RADs are responsible for the initial launch of Team Velocity products, services, and overall strategy with new clients, as well as the management and retention of existing clients. RADs provide digital marketing strategy, website & lead performance optimization, analytics & reporting, and additional in-store training to help dealers achieve sales and service objectives.

RADs are proficient in building comprehensive, performance-based digital marketing strategies. RADs closely monitor and report on client campaign effectiveness utilizing proprietary company technology platforms and work closely with the Client Services and Production Teams to ensure all campaign deliverables are accurately executed on deadline and all projected revenue is accounted for each month.

ADDITIONAL RESPONSIBILITIES

• Must learn and become fully knowledgeable on all company products and service solutions within the first 90 days of employment
• Review KPIs, cost per lead, traffic, engagement, and sales attribution
• Present performance reports to dealers with actionable insights
• Adjust strategy based on results
• Work well as a team player and independently
• Strive to maintain and uphold all internal processes and procedures
• Take own initiative to improve tasks and meet company goals
• Work well under pressure
• Detail-oriented, punctual, and have a professional demeanor

IDEAL CANDIDATE BACKGROUND
You have advanced proficiency in end-to-end digital marketing strategy development and optimization as an: OEM Regional Representative, Automotive Dealership in-house Marketing, Automotive Advertising Agency, or Automotive Industry Vendor for Multichannel Marketing Solutions.

REQUIREMENTS

• Bachelor’s Degree
• A minimum of 3-5 years' professional automotive digital marketing experience, specifically in a consultative, account management, client retention, and/or client-facing role
• Direct experience with Automotive Digital Marketing,