Director of Enterprise Marketing - NA Commercial Organization

 

Dentsply Sirona is the world’s largest manufacturer of professional dental products and technologies, with a 130-year history of innovation and service to the dental industry and patients worldwide. Dentsply Sirona develops, manufactures, and markets a comprehensive solutions offering including dental and oral health products as well as other consumable medical devices under a strong portfolio of world class brands. Dentsply Sirona’s products provide innovative, high-quality and effective solutions to advance patient care and deliver better and safer dentistry. Dentsply Sirona’s global headquarters is located in Charlotte, North Carolina. The company’s shares are listed in the United States on NASDAQ under the symbol XRAY.

 

Bringing out the best in people

 

As advanced as dentistry is today, we are dedicated to making it even better. Our people have a passion for innovation and are committed to applying it to improve dental care. We live and breathe high performance, working as one global team, bringing out the best in each other for the benefit of dental patients, and the professionals who serve them. If you want to grow and develop as a part of a team that is shaping an industry, then we’re looking for the best to join us.

 

Working at Dentsply Sirona you are able to:

 

Develop faster - with our commitment to the best professional development.

 

Perform better - as part of a high-performance, empowering culture.

 

Shape an industry - with a market leader that continues to drive innovation.

 

Make a difference -by helping improve oral health worldwide.  

 

 

Results-driven and strategic Marketing Director to lead and execute our commercial marketing initiatives and operations across the North America enterprise. This role focuses on driving revenue growth, market share, and customer acquisition through innovative campaigns, partnerships, and data-driven strategies. The ideal candidate will have a strong background in commercial marketing, marketing operations, team leadership, and cross-functional collaboration. 

 

Key Responsibilities 

1. Marketing Strategy and Planning 

• Develop and implement comprehensive marketing strategies to achieve business objectives and revenue targets, including the management of enterprise commercial marketing plan 

• Create and execute the marketing plan of our annual flagship event, Dentsply Sirona World, delivering against attendance targets and other business objectives 

• Align marketing initiatives with overall commercial and business goals by leveraging market trends, customer insights, and competitive positioning  

• Create customer value and engagement through loyalty programs and other customer incentives leveraging the breadth of our solutions 

2. Campaign Development and Execution 

• Lead the creation and execution of multi-channel marketing campaigns, including digital, social, ecommerce, education programs, tradeshows/events, and traditional marketing efforts 

• Drive go-to-market strategies and communication tactics across the enterprise enhancing our reach for connected workflows, new products, services, and solutions 

• In collaboration with internal stakeholders, develop and oversee the dentsplysirona.com ecommerce and digital strategy to deliver against strategic imperatives 

• Develop deep understanding of the customer buying journey and execute relevant marketing touchpoints to advance the customer throughout the funnel 

• Drive continued enhancement of sales enablement tools (e.g. Showpad) by collaborating with sales teams and distribution partners to develop new tools, resources, and programs that drive lead generation and conversion 

3. Team Leadership and Development 

• Build, mentor, and manage a high-performing marketing team 

• Foster a culture of innovation, collaboration, and accountability within the team 

4. Processes, Policies and Analytics 

• Develop a center of excellence for enterprise marketing processes and policies to drive efficient execution and improved outcomes 

• Monitor customer experience and implement programs to harmonize customer policies as appropriate across the enterprise to ensure satisfaction 

• Establish and track key performance indicators (KPIs) to measure the effectiveness of marketing efforts 

• Analyze data and provide insights to inform future strategies and optimize campaign performance 

6. Partnerships and Stakeholder Management 

• Work close