Manager, Field Digital

Bringing True Hospitality to the World.

We want to welcome you to a world of bringing True Hospitality to everyone. When you join us at IHG®, you become part of our global family—a welcoming culture of warmth, honesty, and a passion for providing True Hospitality.

We pride ourselves on letting your personality and passions shine, recognizing your contribution, and supporting your ambition to learn and create your career path. In making a difference to our guests and owners, colleagues, and communities, every day is a chance to create great and unique experiences in your way.

With over 370,000 colleagues in nearly 100 countries sharing our values, countless opportunities are at your fingertips.

We’re growing; grow with us.

The Manager, Field Digital, IHG Luxury & Lifestyle Tiered Services is responsible for the strategic execution of an effective digital marketing and website content strategy for hotels across the IHG Luxury & Lifestyle brands (InterContinental, Kimpton, Regent Hotels & Resorts, and Vignette Collection). The Manager, Field Digital, IHG Luxury & Lifestyle Tiered Services will work with the IHG Luxury & Lifestyle Senior Manager to develop, implement, track, and optimize digital marketing campaigns to acquire new customers and deliver product/campaign volume goals. Digital encompasses SEO/SEM, integrated campaigns, paid search, display/banner ads, mobile, performance-based social media campaigns and general content management via our own sites (IWS, EWS and Brand.com), third party and paid sites. This individual will manage, maintain, and optimize the content while regularly reporting on results. 

The ideal candidate must be an energetic self-starter with strong interpersonal skills and a passion for hospitality and travel. This highly visible role requires a strategic thinker who can develop and manage internal and external relationships with our hotel colleagues and vendor partners and leverage their marketing channels to drive awareness, engagement, and revenue.

Reporting

Reports to the Senior Manager, IHG Luxury & Lifestyle Tiered Services - Digital

Location-based: Remote in the USA

Responsibilities

• Closely partner with the IHG Luxury & Lifestyle Senior Manager, Field Digital to develop, implement, track, and optimize digital marketing campaigns to acquire new customers and deliver product/campaign volume goals.
• Taking a Total Asset Management approach, align with Hotel teams, IHG Luxury & Lifestyle Tiered Services Teams and Agencies to execute web, SEO/SEM, and other digital media strategies for guest acquisition, retention, and driving direct channel contribution.
• Regularly communicate and present insightful data to a set of properties within the IHG Luxury & Lifestyle portfolio to share performance and tailor digital marketing recommendations based on results.
• Serve as primary point of digital marketing contact for on-property General Managers, Directors of Sales & Marketing, and Directors of Revenue Management.
• Create timely reporting and conduct analysis providing synthesis and summarization of findings, including recommendations and action items. 
• Continuously monitor website content and make conversion-focused updates, keeping all target guest segments and property goals top of mind.
• Effectively manage the property-level digital marketing budget and deploy tactics to reach target audiences in the right place at the right time, via a range of channels including web, SEO/SEM, PPC, metasearch, travel ads, retargeting, paid social, affiliate and other key channels.
• Produce value-added content as needed by working closely with internal stakeholders, freelancers, writers, customers and partners.
• Continually monitor and report on competitor activity which may impact marketing strategies.
• Create and manage all assets used in digital marketing campaigns, ensuring they are developed with the direct intention of driving conversions and ROI.
• Maintain digital media best practices, trends and tools.
• Serve as a brand advocate knowledgeable about brand positioning, programs, and corporate initiatives. 

Experience & Attributes

• BS/BA Degree required in Marketing, Hospitality, Business, or related field 
• Ability to proactively organize, prioritize, and balance multiple hotels, deadlines as well as property team relationships.
• 8+ years of demonstrated experience developing and implementing multi-channel digital marketing strategies and tactics including SEO/SEM, email, PPC, social media, retargeting, etc
• Highly motivated with exceptional organizational and multi-tasking skills and the flexibility to adapt qui