Senior Brand Manager, Lume Deodorant

About Lume and Mando 

Founded in 2017, Lume is a transformative personal care brand on a mission to normalize body odor beyond pits and provide people with outrageously effective solutions so they don’t have to think twice about odor. We are pioneers of the whole body deodorant category, with a portfolio of odor-blocking products including anti-perspirants, aluminum-free deodorants, body washes, body creams, cleansing bars and laundry sprays. Lume products are OB/GYN developed, made with skin-safe ingredients that are gentle enough for the most sensitive parts and often referred to as “life-changing” by our customers. In late 2022, we launched a men’s line called Mando, bringing our expertise to the men’s personal care category. From whole body deodorants to body washes, our product offerings arm men with the confidence to show up as their best selves as they move about their busy day.

Lume and Mando is part of Mammoth Brands, the modern CPG company behind category-leading brands Harry’s, Flamingo, Lume, and Mando. Driven by a mission to “Create Things People Like More,”  the company is creating a new model—and home—for brands, founders, and talent looking to solve unmet needs, improve peoples’ lives and ultimately change the status quo. Even as we grow, we take extra care to maintain the small, scrappy, entrepreneurial culture that helped to get us where we are today: a company that people like more, that better serves its customers, employees, and community. Mammoth Brands is committed to making a positive impact and donated over $20 million through our network of nonprofit partners to date. 

This role can be done remotely, however there may be location constraints based on where Mammoth Brands is registered and able to employ individuals. Please work with your recruiter and your hiring manager to understand any location constraints. We are authorized and able to employ individuals in many, but not all states. If you are not located in or able to work from a state where we are registered or able to employ individuals, you will not be eligible for employment. Please speak with your recruiter to learn more. 

About the Role

We are seeking a visionary Senior Brand Manager for Lume Deodorant to drive impact on a high growth product. In this role, you will drive brand performance and growth through strategic decisions related to pricing, promotion, innovation, margin, and distribution by leveraging data and insights to understand category and consumer dynamics, monitoring brand performance, and recommending optimizations. The Senior Brand Manager will also contribute to new product development from brief to launch, maintain an omni-channel calendar of key brand moments, analyze market trends and competitor activity for growth opportunities, and manage the brand budget including invoicing, PO creation, and reconciliation. 

What you will accomplish

• Lead brand strategies rooted in deep consumer insights and cultural understanding. Develop and execute integrated marketing plans across media, content, innovation, and retail, driving both long-term brand equity and short-term demand.
• Own P&L performance and deliver growth through strategic choices across pricing, promotion, innovation, margin, and distribution
• Leverage data tools and consumer insights to develop firm understanding of category and consumer dynamics. Monitor performance of the brand and proactively recommend optimizations informed by an in-depth understanding of the brand positioning, consumer target, category and competitive set. 
• With the support of the Brand Director, contribute to the process of bringing new products to life,  from project brief development to launch,  using the Stage Gate process.
• Develop and maintain an omni-channel calendar of key brand moments (product launches, deal periods, in-store marketing activity, big marketing activations, etc.) that’s widely shared.
• Analyze market trends and competitor activity  to identify opportunities for growth.
• Manage brand budget to include invoicing, PO creation, and reconciliation

This should describe you

• Bachelor’s degree required, preferably in Marketing, Communications, or a related field. MBA is preferred.
• 7+ years of progressive experience in brand management for consumer products, with a track record of executing marketing strategies and impactful omni-channel campaigns.
• Prior experience in beauty, personal care or lifestyle brands is preferred
• Proven experience leading cross-functional teams
• Proven experience managing a business in a matrixed environment.
• Experience developing project briefs and creative briefs.
• Strong commercial and strategic acumen, with experience in P&L and budget management