Director of Sales and Marketing -Hotel
Valor HospitalityAbout the role
KIMPTON BANNEKER
A sophisticated hotel in the heart of downtown DC. Bridging the best of DC’s storied historic highlights and leafy residential neighborhoods, the Kimpton Banneker Hotel has one of the most enviable addresses in the District.
Get immersed in the rich legacy and urban culture of the nation’s capital at this distinctive boutique hotel. With curated artwork throughout, the Banneker offers 144 oversized guest rooms & suites, a relaxed French bistro with al fresco dining and the popular Lady Bird rooftop event venue with sweeping views of the city and White House. Hosting events in style couldn’t be easier with access to dedicated event rooms for meetings and unique space for an unforgettable social event or wedding reception.
If you think you bring the ideal blend of skills, attitude and teamwork, sprinkled with a love for DC, this could be the perfect job for you! Are you passionate and creative with a desire to grow? Let’s talk! Click here to learn more about what makes The Banneker one-of-a-kind in DC.
THE ROLE
Step into the prestigious role of Director of Sales & Marketing and lead our dynamic team to new heights of success. As the strategic leader behind our hotel's revenue generation and brand promotion efforts, you'll be responsible for developing and executing comprehensive sales and marketing strategies to maximize profitability, market share, and brand awareness. Your primary focus will be on driving revenue growth by identifying key market segments, cultivating relationships with high-value clients, and securing lucrative business opportunities. Drawing upon your extensive industry knowledge and experience, you'll lead the sales and marketing teams in generating leads, negotiating contracts, and closing deals to achieve and exceed sales targets.
In addition to driving sales, you'll oversee all aspects of our hotel's marketing initiatives, including advertising, branding, digital marketing, and public relations. Through strategic planning and innovative campaigns, you'll position our hotel as a leader in the industry and drive customer engagement and loyalty.
If you're a results-oriented sales and marketing leader with a proven track record of success in the hospitality industry and a passion for driving growth and innovation, this is an unparalleled opportunity to make a significant impact and shape the future of our hotel's sales and marketing efforts. Join us as our next superstar Director of Sales & Marketing and crush the competition!
POSITION PROFILE:
Responsible for the development and performance of all sales and marketing activities and the team itself. Develop and implement a business plan and sales and marketing strategy for the market that ensures attainment of sales goals and profitability to exceed revenue matrixes, gain market share, and grow new account business.
ESSENTIAL JOB FUNCTION:
- Develop a marketing strategy to analyze historical, current and future hotel/market trends and create a selling strategy to balance hotel objectives and maximize revenue potentials.
- Identify business opportunities by being aware of prospective clients and evaluating their position in the marketplace to leverage the sales relationship to maximize revenue.
- Target high revenue sales calls to ensure a successful direct sales program, in accordance with goals established to penetrate new markets.
- Provide timely, accurate, competitive pricing on all completed prospect applications submitted for pricing and approval, while striving to maintain maximum profit margin.
- Maximize current hotel key accounts by identifying and capturing those that offer revenue growth.
- Produce monthly reports and sales forecasts to evaluate current/potential markets and sales trends, coordinate activities to increase revenue and market share then monitor performance to ensure actual sales meet or exceed established revenue plan.
- Develops customer profiles and maintains an effective trace system, including trace dates and references, to best meet client needs, resulting in superior account service and increased revenues.
- Schedule conventions and/or business group activities at the hotel and coordinate with other hotel and departments to facilitate services agreed upon by the Sales office and prospective clients.
- Maintain well-documented, accurate, organized and up-to-date file management system to serve client and employer in the most expedient, organized, and knowledgeable manner.
- Develop strong customer relationships through frequent communication and the use of professional, courteous and ethical interpersonal interaction.
- Knowledge of principles and methods for showing, p
Apply for this role
Generate a tailored application kit with a matched cover letter, interview prep, and CV highlights — in under 60 seconds.
Apply Now →Generate Application KitFree account required — sign up in 30s