Content Marketing Lead

Omniscient Digital is an organic growth agency that partners with ambitious B2B SaaS companies like SAP, Adobe, Loom, and Hotjar to turn SEO and content into growth engines.

About this role

Omniscient Digital is growing quickly, and we deeply believe in our commitment never to compromise content quality. It’s what differentiates us from other agencies. Writing great content requires great writers.

We seek to bring on an experienced writer/editor to support our team as a Content Marketing Lead. In this client-facing role, you would manage the production process, create content briefs, and support our team of writers and editors in crafting compelling, high-quality content for our clients. Ideally, you have experience writing and/or editing content in the context of marketing, journalism, or related fields. You feel confident leading a team of creators, balancing multiple clients, and know how to execute a content calendar from start to finish.

What you’ll do

• You’ll work with an Organic Growth Strategist counterpart to ensure the clients you manage (your pod) receive high-quality deliverables that align with your collective strategic and editorial vision

• Work closely with your strategist to define, execute, and ensure alignment on client-focused content strategy and client goals, including building out content roadmap reports and content briefs

• Oversee content production for a small team of writers and editors, including assignment, client communication, quality control, due date fidelity, and freelancer accountability

• Own the client SME interview process (conducting research, building out relevant questions, and managing/leading interviews)

• Manage client interaction, including educating the client about content processes, managing expectations, and answering content-related questions

• Represent the content team in client meetings, Slack channels (internal and external), email, Airtable ownership, etc.

• Display a clear understanding of content types and best practices (blogs, updates, case studies, etc.) and ensure these content types are delivered to our standards

• Support (and sometimes lead) experimentation projects within the content or larger client success team

• Act as a conduit between client happenings and the content team—effectively reporting analysis, progress, challenges, and new developments as they arise

• Establish and ensure content guidelines (voice/tone, style, etc.) are met based on client POV and Omni guidelines

• Promote a culture of consistent improvement, vitality, and quality work through new and established processes, collaborations, and projects

• Assist in freelance staff hiring, project management, and onboarding

• Step in to write or edit for clients while maintaining a consistent client load

Who you are

• You’re experienced in editing and/or writing SEO and other forms of content marketing. You’re meticulous, leaving no rock unturned, no modifier dangling.

• You have excellent written and verbal communication skills, and healthy analytical and critical thinking skills. You’re skilled at finding the story within complicated topics and can help our writers capture a client’s brand voice in every piece of writing.

• You can juggle multiple projects and responsibilities with multiple people (and personality types) at once.

• You have experience interviewing subject matter experts. You’re comfortable independently conducting SME interviews to add industry opinion and narrative to your content. You know how to draft questions to get the information you need and how to structure stories around the answers. And you can help others do the same.

• You’re no stranger to content briefing. You know what information writers need to craft content that’s helpful for the intended audience, differentiated from competing content on the topic, and effective in getting real business results for clients.

• You’re adaptable and open to experimentation. Change is inevitable. You’re ok with that and deeply interested in how we can change for the better, whether that be by streamlining processes or exploring new areas of opportunity.

• And yet you’re also process-oriented. You try to be as efficient as possible and manage your time accordingly.

• You have a positive attitude. You’re kind, passionate, curious, and friendly! You’re open to exploring new ideas and feel passionately about excellent content. You welcome feedback and love learning how to improve.

• A degree in English, creative writing, journalism, or content marketing is preferred but not required.

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