Insomniac - Street Team Coordinator

Job Summary:

WHO ARE YOU?

Do you enjoy dance music? Do you excel at project coordination and administration? Then you’re in luck! We are looking for a highly motivated self-starter who embodies both a passion for dance culture and a love of street team marketing. Is this you? Read on…

WHO ARE WE?

Insomniac produces some of the most innovative, immersive music festivals and events in the world. Enhanced by state-of-the-art lighting, pyrotechnics and sound design, large-scale art installations, theatrical performers and next generation special effects, our events captivate the senses and inspire a unique level of fan interaction. The quality of the Headliner experience is our top priority.

Insomniac produces 10,000 concerts, club nights and festivals for seven million attendees annually across the globe. Since its inception, Insomniac's events have taken place in 13 countries across five continents. The company's premiere annual event, Electric Daisy Carnival Las Vegas, is the world’s largest dance music festival and attracts more than 525,000 fans over three days. The company was founded by Pasquale Rotella and has been based in Los Angeles since it was formed in 1993.

THE ROLE

We’re looking for a driven, detail-savvy Street Team Coordinator who’s deeply tapped into the culture and ready to take our IRL presence to the next level. If you thrive in fast-paced environments, know how to rally a crew, and see the streets as a canvas for creativity, you’ll fit right in.

In this role, you’ll coordinate our street team operations, execute bold grassroots campaigns, and manage out-of-home activations that turn heads and spark conversations. From city takeovers to key drops and pop-up moments, you’ll be at the forefront of our on-the-ground movement.

RESPONSIBILITIES:

• Recruit, train, and manage a team of passionate, on-the-ground street team promoters.

• Build schedules and assign tasks for local and regional street team members.

• Plan and execute grassroots marketing campaigns aligned with brand goals and upcoming events.

• Distribute promotional materials (flyers, posters, stickers, etc.) at high-traffic areas, venues, retail spots, and cultural hubs.

• Identify and secure high-traffic locations for street-level visibility.

• Oversee street team performance, attendance, and deliverables.

• Serve as the primary point of contact for all street team activities and updates.

• Ensure brand guidelines, tone, and messaging are consistently followed in the field.

• Stay ahead of trends and identify emerging opportunities for IRL brand presence.
   

Logistics & Execution:

• Coordinate delivery, transportation, and installation of OOH materials.

• Track, manage, and restock physical assets (posters, stands, etc.).

• Ensure teams have the necessary tools (uniforms, mobile devices, maps, etc.).

• Coordinate materials distribution (flyers, promo items, posters, etc.).

• Support in-market scouting for new placement opportunities.
   

Reporting & Analysis:

• Collect and compile field reports, including photos, videos, and location data.

• Maintain accurate documentation of all campaign activities.

• Provide performance recaps, campaign summaries, and engagement metrics.

• Offer feedback and insights to optimize future campaigns

QUALIFICATIONS:

• Previous experience in street marketing, promotions, or event activation.

• Comfortable working outdoors, on foot, and independently for extended periods.

• Physically able to carry, hang, and distribute materials.

• Strong communication and interpersonal skills.

• Must be highly dependable, punctual, and self-motivated.

• Tech-savvy enough to use phones/apps for routing, reporting, and photo sharing.

• Flexible schedule including evenings, weekends, and some travel.

• Must have clean criminal and driving record, current license, passport, and car insurance.

• Knowledge of local scenes (music, art, nightlife, fashion, etc.).

• Experience with hand-to-hand flyering, wild posting, or branded activations.