Senior Managing Director, Integrated Marketing and Creative (M4)

Save the Children

For over 100 years, Save the Children has been fighting for the rights of children. The right to a healthy start in life. To have access to education. To be in a safe environment, protected from harm. We work in some of the world’s hardest-to-reach places – over 100 countries, including the U.S. No matter what your role is, when you join Save the Children, you’re creating positive, irreversible change for children, and the future we all share.

The Role

As the Senior Managing Director of Integrated Marketing and Creative you’ll be integral to our work in helping vulnerable children achieve a brighter future. Working closely with the Head of Marketing you will help shape the overall go-to-market strategy to achieve our private fundraising and advocacy goals. You will lead a dynamic and collaborative department dedicated to driving consistent, impactful brand experiences that promote action. With three highly interdependent functions — Cause Brand & Integrated Campaigns, Content Strategy & Governance, and Creative. This role will set the strategic direction, ensure alignment to organizational goals, integrate across functions, and drive accountability for results - ensuring that Save the Children’s brand promise is consistently expressed across channels in a way that drives reach, resonance and revenue.

Location

Hybrid – Fairfield, CT, Washington, DC, Lexington, KY

 

What You’ll Be Doing (Essential Duties)

*not inclusive of all role responsibilities. May be subject to change

Strategic Planning and Implementation (50%)

• Serve as primary deputy to the Head of Marketing, contributing to the design and execution of the Division’s overall go-to-market strategy in support of private fundraising growth.
• Sit on the Marketing & Growth extended leadership team, actively shaping Divisional priorities and aligning cross-functional strategies to deliver integrated, audience-first campaigns and supporter journeys.
• Accountable for the strategic vision, integration, and results of:
• Cause Brand & Integrated Campaigns – driving brand activation and cause marketing partnerships that build awareness, affinity, and giving.
• Content Strategy & Governance – developing cohesive, insight-driven content frameworks that ensure relevance, consistency, and audience alignment.
• Creative – partnering with the Creative Director to bring brand and campaign strategies to life through compelling creative.
• Champion marketing innovation by identifying emerging channels, technologies, creative formats, and engagement models to reach and inspire target audiences in new ways.
• Responsible (through Team Leaders) for execution of campaigns, content production, and creative delivery, ensuring high standards and on-time, on-budget outcomes.
• Ensure strategies are grounded in audience insights, brand research, and performance data; work with the Research & Insights team to shape the agenda and apply findings.
• Serve as a consultant and key decision maker on the Global Brand steering committee - collaborating with global colleagues to activate the brand and content at scale in the U.S. and internationally.

Team Leadership, Management and Collaboration (35%)

• Train, develop, coach, lead, and supervise staff direct reports and their teams, clearly communicating organization, division and department priorities, and how their work contributes to our mission and supports Save the Children values
• Develop and manage operating procedures across Cause Brand & Integrated Campaigns, Content Strategy & Governance, and Creative, so strategies and outputs are mutually reinforcing and aligned to fundraising goals.
• Represent the Marketing function in senior-level internal and external forums, including leadership meetings, strategic planning sessions, and partner engagements.
• Embrace and promote a mindset of continuous improvement, building both integrated marketing plans and effective ways of working across teams and divisions within the organization.

Budget, Measurement and Tracking (15%)

• Oversee budgets for brand, cause marketing, content, and creative, including leveraging pro bono resources.
• Set and track KPIs for awareness, engagement, and revenue impact; ensure cross-team accountability for results.
• Monitor performance of campaigns, content, and creative to drive continuous improvement and innovation.
• Identify and scale best practices for integration, efficiency, and impact.

Required qualifications for the role