Senior Manager - Sales Manager
ASM GlobalAbout the role
Senior Sales Manager
DEPARTMENT: Sales & Marketing
REPORTS TO: Director of Sales & Marketing
FLSA STATUS: Full-time, Exempt
Summary
ASM Global, the leader in privately managed public assembly facilities, has an excellent and immediate opening for the Senior Sales Manager for ASM Global/Albuquerque Convention Center. Responsible for maximizing revenue and occupancy for the facility, and marketing exposure through social channels, digital, website, and print. The position manages both the free sell periods of within 18 months and works closely with Visit Albuquerque, the Destination Marketing Organization (DMO) and the Albuquerque Hispano Chamber of Commerce for future business outside the booking window.
This position requires a strong relationship with VABQ and AHCC collaborating on the annual sales and marketing plan, business evaluation, and collaboration on marketing and collateral pieces that best represent the Albuquerque Convention Center (ACC).
Essential Duties and Responsibilities
- Generate Convention Center leads resulting in definite business through proactive marketing, sales calls, presentations, prospecting, community involvement, and site tours. Lead generation to focus on within 18 months booking cycle while assisting VABQ (Visit Albuquerque) and AHCC (Albuquerque Hispano Chamber of Commerce) with leads outside 18 months.
- Assist with the production and execution of the annual sales and marketing plan, business plan, annual budget, and monthly sales and marketing.
- Attend networking meetings related directly to creating and building new partnerships with those clients typically booking within 18 months and ensure full sales and marketing team participation.
- Maintain a thorough knowledge of the ACC including surrounding hotels, attractions, restaurants, and services available to customers to aid in both the facility and destination sales process.
- Operate in coordination with VABQ, AHCC, convention hotels, and other hospitality groups and stakeholders to retain and grow existing client base while also seeking to attract new business.
- Utilization and continuous training of CRM system to support sales and marketing efforts, license agreement creation, and space utilization. Additionally, position requires full comprehension of how the CRM interfaces with all ACC departments.
- Prepare timely sales and marketing reports as identified by ACC DOSM and GM appropriate for reporting relationships that include but is not limited to facility ownership.
- Complete annual competitive set comparison chart that is reflective of rental rates, sq. footage, and any other special features within the ACC and Albuquerque competitive set of cities as presently defined.
- Assist ACC DOSM and GM in leading efforts to ensure ACC Management are part of the larger organization sales team and are comfortable making an 'elevator sales pitch' at any time to a potential.
- Work across ACC interdepartmental lines to allow for knowledge transfer and exchange of ideas, always in support and achievement of City of Albuquerque and ACC organizational goals and efficiency of ACC facility.
- ACC Manager on Duty responsibilities are associated with this position which requires some evening and weekends.
- Other duties as assigned
Skills and Abilities
- Previous marketing experience is beneficial.
- Demonstrated presentation skills, both verbal and written communication skills, and possess the ability to work independently and as a team
- Goal oriented and possess strong initiative and negotiation skills with the ability to recognize competitive opportunities that result in new
- Superior organizational and management skills are
- Flexibility and ability to prioritize responsibilities in an ever-changing work environment are critical as this job may require travel, working weekends and evenings.
- Ability to innovate, stay up to date on industry trends affecting sales and marketing and incorporate those within processes to aid in continuing education and goal
Qualifications
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.
Reasonable accommodations may be made to enable individuals with disabilities to perform the <
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