Sr. Director of Demand Generation

About Smartcat

Smartcat is building the future of work, where human expertise meets digital teammates to drive 10x to 1000x productivity gains for the world’s leading enterprises.

We’re on the frontier of an entirely new category: Agentic AI. We enable enterprises to build high-performing hybrid workforces made up of both humans and AI agents. These AI agents aren’t generic copilots. They’re fully trained digital teammates that learn from your best people, your content, and your business strategy—ready to get to work from day one.

Our platform combines generative AI, human-in-the-loop workflows, and a living Enterprise Skill Graph that continuously learns and improves. Whether you're launching a product globally, onboarding new hires, translating learning content, or aligning legal teams across regions, Smartcat turns knowledge into action and action into scale.

Over 1,000 companies, including 20% of the Fortune 500, rely on Smartcat to bring their business to the world—instantly, accurately, and in every language. As a Series C company with 130% year-over-year growth, we’re scaling fast and investing in people who want to shape the future of work with us.

Join us in unlocking global potential, one human and agent team at a time.

WHY YOU SHOULD JOIN OUR TEAM

This role is an opportunity to own global demand generation end-to-end at a fast-growing B2B SaaS company with ambitious revenue goals. You will have clear executive alignment, true ownership of pipeline outcomes, and the mandate to build a scalable, multi-channel demand engine that drives measurable growth.

You’ll work cross-functionally with Sales, SDR, RevOps, Product Marketing, and lead a team that is focused on impact, speed, and results. If you’re excited by accountability, scale, and building something that matters, this role is for you.

MISSION

Own and scale demand generation to consistently drive high-quality, predictable pipeline and revenue growth.

You will build and operate a high-performance, multi-channel demand engine that consistently delivers qualified pipeline and revenue—while creating tight alignment between Marketing, Sales, and SDR teams across the full funnel.

OUTCOMES

• Own global demand generation strategy aligned to revenue targets and ICPs
• Build and manage a multi-channel demand engine across paid, organic, ABM, partners, 3rd party, and events
• Develop and scale account-based marketing programs for enterprise and strategic accounts
• Partner with Sales and SDR leadership to align on pipeline goals, account coverage, and conversion metrics
• Optimize funnel performance across MQL, SAL, SQL, and closed-won stages
• Lead forecasting, attribution, and performance reporting for marketing-sourced and influenced pipeline
• Manage demand generation budget, tools, and vendor relationships with clear ROI accountability
• Build, coach, and develop a high-performing demand generation team

HOW YOU’LL RAMP

By Day 30:

• Gain deep understanding of ICPs, buyer journeys, industries, and revenue goals
• Audit existing demand channels, funnel performance, attribution, and pipeline contribution
• Build strong partnerships with Sales, SDR, RevOps, and Product Marketing leaders
• Identify quick-win optimizations to improve pipeline quality and conversion

By Day 60:

• Launch optimized multi-channel demand programs aligned to pipeline targets
• Define clear funnel metrics and reporting across MQL, SAL, SQL, and closed-won
• Roll out initial ABM programs for priority enterprise and strategic accounts
• Align with Sales and SDR leadership on account coverage, SLAs, and conversion goals
• Present a scalable demand generation roadmap tied directly to revenue outcomes

By Day 90:

• Fully own global demand generation performance and forecasting
• Demonstrate measurable improvements in pipeline creation, velocity, and efficiency
• Scale high-performing channels and programs while sunsetting low-impact efforts
• Establish a strong team operating rhythm with clear ownership, goals, and accountability
• Deliver consistent visibility into marketing-sourced and influenced revenue

WHAT YOU’VE ACCOMPLISHED:

• Built and scaled global demand generation programs in a B2B SaaS environment
• Delivered predictable pipeline through multi-channel and ABM-led strategies
• Partnered closely with Sales and SDR teams to improve funnel conversion and deal quality
• Led attribution, forecasting, and performance reporting tied directly to reven