Head of Communications, Specialty and AIR (Anti-infective and Respiratory)
GSKAbout the role
Head of Communications, Specialty and AIR (Anti-infective and Respiratory)
Location: Philadelphia, PA or Durham, NC
Are you energized by a highly visible communications role that allows you to translate business priorities into compelling communications content for a global pharmaceutical company? If so, the role of Head of Communications, US Specialty and AIR, is an exciting opportunity for you.
As the Head of Communications, US Specialty and AIR, you will lead all aspects of internal and external communications for both business units.
In this role, you will coach, develop and empower a talented team of individuals responsible for the creation and execution of communication strategies addressing data and milestones for key portfolio and pipeline assets, the development and implementation of strategic, integrated experts and patient activators campaigns, as well as robust internal and external plans aligned to our global and US business priorities – positioning the US business as a leader in prevention and treatment in respiratory, anti-infectives and specialty-complex diseases areas.
As the Head of Communications for US Specialty and AIR, you will also be accountable for the overall Business Units communications and engagement plans, in partnership with members of the respective leadership teams.
All of your efforts will be in support of GSK’s Innovation, Performance and Trust pillars -- helping the Company get ahead of diseases, together.
Key Responsibilities:
- Providing communications leadership and counsel for the SVP, Head of US Specialty Commercial Business and SVP, Head of AIR Business.
- Continuously monitoring and staying ahead of issues impacting healthcare landscape in the US and, when appropriate, conveying and reinforcing the Company’s ambition and ahead together narrative
- Engaging, empowering, developing, and elevating the talented team of communicators supporting the US Specialty and Respiratory business priorities
- Leading the internal communication strategy and plan execution to support performance, transformation and culture in the BUs in the US
- Operating and collaborating as a credible, influential thought partner on the US Commercial Communications team as well as within the US and global Specialty and AIR businesses
- Overseeing the development and implementation of above brand campaigns to extend awareness and elevate value of prevention of diseases for appropriate external customers -- activities are inclusive of but not limited to, thought leadership strategy and execution, social media and content development, leader message platform creation aligned to policies and issues impacting US public health and prevention (secondary and terciary)
- In partnership with the US and global corporate media team, secure positive recognition and media coverage highlighting product and business milestones as well as the overarching strategy, vision and leadership of the company
- Leading and managing the public relations and communications agencies
- Acting as a key point of contact, collaborator and partner for all internal and external US and global stakeholders
Other aspects of this role include:
- Leadership of all communications activities across the business units, including activities to support business leaders, individual brands, business priorities, internal change initiatives and pipeline assets
- Provide counsel to the US Specialty leadership team on effective communications, issues management and strategic external activities
- Build and execute internal and external strategic communications plans supporting both businesses in the US
- Implement a structured approach to stakeholder management to ensure alignment with colleagues across key functions within GSK - including government affairs, public policy, medical and R&D as well as the global franchise – all to ensure an aligned, seamless delivery of business priorities and communications objectives
- Work collaboratively across teams to ensure US priorities are reflected in global communications programs and activities impacting the US market
- Create and manage content for internal communications for the business, including key messages, townhall support of leaders, Workplace engagement and communications related to change management (including organizational changes) and performance
- Help to manage news flow externally (and internally) to ensure “share of voice” and market leadership for both BUs
- Thoughtfully advise, prepare and coach company spokespeople who are telling the corporate story to external audiences, positioning GSK’s comprehensive portfolio and customer-focused approach within this story
- Ensure all activities are compliant with regulatory, financial and legal requi
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