Associate Director, Consumer Patient Marketing

Working with Us
Challenging. Meaningful. Life-changing. Those aren’t words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it. You’ll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams. Take your career farther than you thought possible.

Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives. Read more: careers.bms.com/working-with-us.

We are seeking an experienced marketer to lead development of the strategy and tactics for oncology patient marketing for the GI/GU portfolio.  This includes leading the patient-focused work in key strategic areas such as market research / patient insight development, messaging, promotional asset development, and media management.

Primary Responsibilities

• Individual will play an active role in evolving the vision and strategy for the patient channel across the GI/GU portfolio.
• Individual will assist with many aspects of consumer-related activities including message development/refinement, campaign evolution, strategic /tactical evolution of unbranded work, marketing plan development and business/channel analytics.
• Individual will serve as patient lead across a wide array of matrix partners/teams that would include tumor-specific leaders, medical, marketing research, sales, decision analytics, omni-channel strategy and other functions.
• Individual will work closely with the rest of the Oncology Patient Marketing Team, Advocacy and Corporate Communications to develop appropriate programs/projects that support the strategy.
• Individual will be responsible for managing multiple agency teams and in managing a successful relationship/partnership.
• Finally, it will be critical for this candidate to build a strong relationship and work collaboratively with medical, legal and promotional compliance team to develop and execute high-impact marketing materials.

Qualifications:

• BA degree or equivalent is required; MBA is preferred.
• 7+ years of relevant marketing brand management experience including experience in consumer marketing and in launching new brands/indication in the pharmaceutical space.
• Strong written and verbal communication skills.
• Demonstrated experience in managing external resources, including Advertising & media agencies.
• Experience in conducting primary and secondary market research with demonstrated ability to derive key market insights.
• Experience in leading multi-functional teams to accomplish specific objectives and goals.

#LI-Hybrid

If you come across a role that intrigues you but doesn’t perfectly line up with your resume, we encourage you to apply anyway. You could be one step away from work that will transform your life and career.

Compensation Overview:

Princeton - NJ - US: $164,990 - $199,933

The starting compensation range(s) for this role are listed above for a full-time employee (FTE) basis. Additional incentive cash and stock opportunities (based on eligibility) may be available. The starting pay rate takes into account characteristics of the job, such as required skills, where the job is performed, the employee’s work schedule, job-related knowledge, and experience. Final, individual compensation will be decided based on demonstrated experience. 

Eligibility for specific benefits listed on our careers site may vary based on the job and location. For more on benefits, please visit https://careers.bms.com/life-at-bms/.

Benefit offerings are subject to the terms and conditions of the applicable plans then in effect and may include the following: Medical, pharmacy, dental and vision care. Wellbeing support such as the BMS Living Life Better program and employee assistance programs (EAP). Financial well-being resources and a 401(K). Financial protection benefits such as short- and long-term disability, life insurance, supplemental health insurance, business travel prote