B2B Content & Social Media Specialist – Remote-First

🚀 Be part of a movement to change the way Europe pays

In today’s digital world, payments often still feel outdated: random delays and confusing rules make it harder than it should be to pay and get paid. The European Payments Initiative (EPI) is here to change all that, forever.

With Wero, our digital wallet, we make sending and receiving money simple, seamless and secure across France, Belgium and Germany, with more countries and omnichannel solutions coming soon. Supported by 14 major banks and the two largest European acquirers, EPI is building a new, proudly European payment system: easy, instant and transparent, all for the greater good.

🔎 What's in it for you

You will have the opportunity to develop and implement compelling B2B content strategies that drive growth and engagement among our B2B audience across Europe. Your effort will boost EPI's visibility and presence, establishing us as a thought leader in the payments industry.

At EPI, we embrace a remote-first culture, enabling our teams to work remotely from the country they are based in, with in-person meetings at least once a quarter to foster collaboration and connection.

💥 Your impact

• LinkedIn Ownership: Manage and update the company’s LinkedIn page, ensuring it reflects our brand identity, tone of voice and business objectives. Develop and implement strategies to grow engagement, followers, and overall impact on the platform. Monitor interactions on LinkedIn, engaging and responding to comments, messages, and inquiries in a professional and timely manner.
• Content Strategy: Identify topics and themes that are of interest to our target audience and prospects. Develop a content calendar for our publications and ensure timely delivery of high-quality content.
• Content Creation & Coordination: Work with internal stakeholders, copywriters, PR teams, agencies and designers to produce compelling content, including blog posts, videos, articles, infographics and other relevant formats for LinkedIn updates.
• Analytics & Reporting: Track and analyze the performance of LinkedIn posts and content campaigns. Provide regular reports and actionable recommendations for optimization.
• Inbound Marketing: Leverage inbound marketing principles to create and distribute content, webinars, white papers etc. that attract and nurture leads. Use insights to recommend and prioritize content initiatives that drive traffic and conversions.
• Content Distribution: Ensure content workflows and campaigns are effectively set up in HubSpot meet marketing goals.

✅ If you had joined us last month, here’s what you could have done

• Helped shape the future of retail by contributing to a virtual event with Europe’s biggest and boldest retail brands.
• Put our message in front of millions by brokering content partnerships with some of LinkedIn’s most influential voices in fintech.
• Led the charge on Europe Day by managing the social rollout of our Independence Pay campaign — a bold statement for a new era in payments.

🕵🏻‍♀️ To succeed, you should meet at least 70% of these requirements

• Proven experience in B2B content marketing and social media, with a strong emphasis on LinkedIn management
• Strong copywriting skills and understanding of SEO principles and their application to content marketing
• Familiarity with inbound marketing methodologies and tools, especially HubSpot
• In-depth knowledge of the payments industry and its stakeholders
• Ability to proactively identify and prioritize topics of interest for a B2B audience
• Strong organizational skills, especially when managing a content calendar
• Advanced analytical skills to track campaigns and analyse performance, using data to make informed decisions
• Excellent written and verbal communication skills in English; Dutch, French or German is a plus
• Thrive in a remote-first, multicultural environment

🐝 About the team

You will join a team of 13 talented marketers based in Germany, France, Portugal, The Netherlands and Belgium, reporting to our Head of B2B Marketing. 

We’re a remote-first but close-knit crew. We collaborate daily, support each other fiercely, and celebrate wins together — no matter where we’re dial