Senior Manager, Field Marketing (1)

Sr. Manager, Field Marketing 

Position Summary 
The Sr. Manager, Field Marketing will be the regional field marketing lead for one of four U.S. regions — Northeast (New York/ New Jersey), Southwest (Los Angeles), Midwest (Chicago), or Southeast (Atlanta/Orlando). This role is responsible for translating national strategy into relevant, impactful regional and local market programs that bring brand extensions and partnerships to life. 

This individual will serve as the local market marketing lead for the assigned region, partnering closely with Kraft Heinz Away From Home Brand, Marketing, Sales and equipment teams, as well as internal stakeholders and external customers and operators to deliver strong activation plans with executional excellence. The role requires a balance of strategic thinking, local market insight, creative problem solving, and hands-on execution to help drive business impact in market. 

Key Responsibilities 

Lead Regional and Local Market Activation 

• Translate national brand strategy into regional and local market programs including Heinz Verified expansion and activations across key verticals including sports & entertainment, hospitality, and colleges & universities.  

• Adapt brand extensions and partnership initiatives into locally relevant activations 

• Identify opportunities to move with speed and agility to activate against real-time and cultural moments in market 

• Ensure programs align to broader business priorities while reflecting the needs of the assigned region 

Bring Forward Local Insights and Trends 

• Serve as the local market expert for the assigned region, with a strong understanding of emerging trends, competitive activity, and operator insights 

• Identify opportunities to shape more relevant and impactful programs based on market intelligence 

• Provide local learnings and recommendations to strengthen future activations and partnership efforts 

Bring Brand Extensions and Partnerships to Life 

• Lead execution of brand extensions and partnership activations across the assigned region 

• Partner with internal and external stakeholders to deliver programs that are operationally strong and locally relevant 

• Develop and strengthen relationships with customers and operators to support long-term partnership success 

• Ensure activations resonate with operators and support strong in-market impact 

Deliver Flawless Program Execution 

• Serve as the key marketing partner to local Sales teams, agencies, customers, and operators 

• Provide local support to help ensure executional excellence across programs and initiatives 

• Monitor quality of execution and address issues quickly to keep programs on track 

• Ensure contractual compliance across programs, partnerships, and market activations 

Partner Cross-Functionally 

• Work closely with Marketing, Sal