Executive Director, US Oncology Marketing, Lifecycle Strategy
MSDAbout the role
Job Description
The Executive Director US Oncology Marketing Lifecycle Strategy will lead and create comprehensive strategies to prepare for the mature marketing phase of key products and indications and manage impact to revenue and patient access. Anticipate market changes and develop flexible plans that allow for pivots in response to competitive pressures and revenue fluctuations.
Develop differential marketing strategies to support brands as they approach late life cycle maturity. Ensure strong collaboration with market access and sales
Develop marketing resource investment plan for legacy indications including efficient ways to maximize promotional efforts
Manage P&L and forecasting associated with all late stage lifecycle brands and indications
Support the development of pricing strategies and financial models in collaboration with cross functional teams to maximize patient access and profitability
Work closely with our Research and Development Division (R&D) as appropriate, to ensure understanding of pipeline developments and related scientific exchange activities
Partner with the legal and compliance teams to understand laws and policies relevant to strategy execution
Engage with the supply chain team to evolve inventory and distribution plans during late-stage lifecycle
Partner with global colleagues to support strategies across different markets and regions.
Evolve portfolio marketing strategy to support growing portfolio of brands
Evolve customer communications strategy to support the complex oncology landscape to ensure an optimal customer experience.
Manage and develop a team.
Education:
Bachelor's Degree
Required Experience and Skills:
12+ years pharmaceutical marketing experience
Strategic thinker with a proactive and innovative approach to problem-solving
Proven experience in developing and executing life cycle management strategies
Strong understanding of pharma marketing, payer marketing, pricing, finance and forecasting
Excellent collaboration and communication skills
Ability to work cross-functionally with various departments
Proven track record of team leadership
This is a highly visibility role and candidate should have polished executive presence
Preferred Experience and Skills:
Oncology Experience
Position location: Upper Gwynedd, PA (hybrid) OR Remote
Current Employees apply HERE
Current Contingent Workers apply HERE
US and Puerto Rico Residents Only:
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