On-Trade Commercial Transformation Manager
DiageoAbout the role
Job Description :
Job Title: On-Trade Commercial Transformation Manager
Location: Budapest
Contract terms: Permanent, full-time
About us
With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future.
Join us to create a career worth celebrating.
About the Function
Our Sales team love building relationships, connecting with customers to sell our much-loved brands in new and vibrant markets where they can thrive. They help sell our iconic brands across 180 countries every year.
We’re operating across different markets, channels, and areas of expertise. Using your curiosity and passion, you’ll make the most of consumer insight and digital platforms, reaching new customers, markets, and celebrations to help us achieve our growth potential. We’ll support your learning and growth as you develop your career with us and work with people across our business to realize your fullest potential.
About the role
Purpose: Driving commercial growth and market share within the Eastern European on-trade channel through strategic development and effective execution.
Experience: 4-6 years commercial experience in on-trade channel management, proven track record of developing and executing successful commercial strategies and plans, cross functional experience in Activations, Marketing, commercial strategy is a plus.
Role Responsibilities
Strategic foresight and responsibilities:
Assist in the preparation of the overall commercial strategy, providing channel-specific insights and recommendations
Develop a deep understanding of local customer needs, strategies, and dynamics within the on-trade channel and builds commercial plans accordingly.
Working closely with distributor partners’ on-trade teams who execute marketing, sales, and distribution in line with regional strategies.
Ensure efficient and profitable commercialization and implementation of marketing strategies in line with portfolio and country prioritization
Supports the Spirit commercial team to understand and improve the on-trade channel P&L.
Identifies short and mid term growth opportunities in the on-trade channel, engages internal and external stakeholders
Monitor and track the performance of commercial activities, analyze results, and identify areas for improvement. Leads the M&E cycle of on-trade projects
ABOUT YOU
Functional skills:
Growth Insight and foresight
Contributes to Brand Strategy and Commercial Strategy by insights and expertise.
External focus to ensure insights and data to enable seeing opportunities, risks and adjusting course to ensure sustainable growth
Deep understanding of how to improve return on investment while delivering value for our customers and consumers
High level of data acumen and conceptual thinking, if needed outside of the box – able to join the dots, arrive to insights that lead to solutions that drive growth
Creates efficient templates and WoW for partners for external data collection and insight generation
Proficiency in analyzing large, complex
Apply for this role
Generate a tailored application kit with a matched cover letter, interview prep, and CV highlights — in under 60 seconds.
Apply Now →Generate Application KitFree account required — sign up in 30s