Director, US HCP Immunology Marketing

Company Description

Statistics show that women and underrepresented groups tend to apply to jobs only if they meet 100% of the qualifications. Sobi encourages you to change that statistic and apply. Rarely do candidates meet 100% of the qualifications. We look forward to your application!

At Sobi, each person brings their unique talents to work as a team and make a difference. We are dedicated to developing and delivering innovative therapies to improve the lives of people who live with a rare disease. Our edge comes from our team of people and our commitment to patients.

Our mission and culture at Sobi North America get us excited to come to work every day, but here are a few more reasons to join our team:

• Competitive compensation for your work
• Generous time off policy
• Summer Fridays
• Opportunity to broaden your horizons by attending popular conferences
• Emphasis on work/life balance
• Collaborative and team-oriented environment
• Making a positive impact to help ultra-rare disease patients who are in need of life saving treatments

Job Description

Sobi is seeking a passionate, highly collaborative, patient-centric, talented marketer for the role of Director, US Marketing. This highly visible position will lead all US HCP promotion for the upcoming launch of a new product, a novel, infused therapy for a severe, rare form of gout. You will play a critical role in developing and executing the pre-launch and launch strategies for this asset. You will lead cross-functional teams to develop disease and branded HCP marketing campaigns and materials, leveraging expertise in disease-state strategy, customer segmentation, and HCP promotion. The ideal candidate will have a proven track record of successfully launching and promoting therapies in the rheumatology and/or the buy-and-bill space. 

This is an individual contributor role that is flexible on location. Preference given to candidates in the metro Boston area.  

Key Responsibilities 

Including, but not limited to the following: 

Pre-launch: 

• Lead and develop the overall U.S. HCP disease state strategy and campaign for chronic refractory gout, including market research, competitive analysis, and key stakeholder insights 

• Develop the initial U.S. HCP brand promotion strategy, including core messages, concepts, promotional campaigns and tactical plans for the product, in close collaboration with cross-functional partners, that are aligned with the overall disease state strategy and Sobi values  

• Develop and execute pre-launch professional education initiatives and market shaping, including unmet need awareness, speaker training, and KOL engagement, to build awareness and excitement for the upcoming launch of the new product 

• Conduct market research to understand the unmet needs of HCPs in the chronic refractory gout space, and use insights to inform the plan 

• Execute commercial advisory board meetings to support disease and market insights to inform launch plan 

• Partner and align with cross-functional and global partners to establish launch readiness milestones and timelines, ensuring all aspects of the launch plan within your purview are executed on time and within budget 

Post-launch: 

• Lead development, creation, approval and implementation of all branded HCP marketing efforts for the new product candidate asset in the U.S., including digital, field materials, conferences, meetings and events  

• Lead development, creation and implementation of branded omni-channel HCP promotional initiatives 

• Identify and address drivers and obstacles to brand adoption among target HCPs to inform brand strategy and franchise planning 

• Develop, refine and evolve core disease and promotional campaigns for HCPs that correspond to brand needs and market insights 

• Collaborate with field teams to identify best practices and uncover needs/trends and build relationships to improve consistency of brand strategy execution  

• Partner with analytics and market research to distill insights, validate business opportunities, optimize marketing mix, and monitor return on investment (ROI) of marketing programs 

• Think holistically about the business and closely monitor performance against key metrics, taking accountability for driving success of initiatives over the long-term in a competitive market 

• Lead all national congress participation, including contracting, booth design, and internal coordination 

• Manage Speaker Bureau, including speaker training and materials development 

Additional: 

• Support development of key meetings, such as Launch and Nat