Regional Marking Manager

Who We Are

Evora IT Solutions is the trusted SAP and ServiceNow partner focused on enterprise asset management, maintenance operations, customer & field service. Since joining forces with all4cloud, we are also a leader in implementing SAP’s Cloud ERP and Business Suite offerings. We believe you should work somewhere awesome, so we’ve put a focus on our employees by offering one of the best work packages in the partner space.
 
We are currently seeking a passionate Regional Marketing Manager to lead our marketing initiatives in North America and play a crucial role in expanding our brand presence and driving sales at the local level. In this role, you will own all aspects of marketing for the Americas region—from strategy through execution—serving as the go-to person for all regional marketing activities. You will be responsible for developing and executing integrated marketing plans, collaborating closely with sales teams, and building strong relationships with local partners and customers.

Who We Are Looking For

• Develop and Execute Regional Marketing Plans and Campaigns: Create and execute localized marketing programs to promote Evora’s services, increase brand awareness, and drive lead generation for North America.
• Local Partnerships: Build and maintain partnerships with partners (esp. ServiceNow and SAP), customers and other third parties (ASUG, etc.) to enhance brand visibility and generate leads.
• Event Planning: Organize and execute regional events (virtual and onsite) and trade shows to engage with customers and prospects and strengthen local relationships.
• Internal Team Planning: Support the planning and execution of the annual internal Americas Marketing team event, including coordinating venue contracts, organizing meals and activities, and ensuring alignment with the event agenda set by leadership.
• Content Creation: Collaborate with internal subject matter experts and the global marketing team to create a variety of marketing content including news articles, landing pages, event promotional materials, email campaigns, and social media posts - ensuring all materials reflect Evora’s brand voice, visual identity, and messaging, and resonate with Evora’s target audience. This includes formatting content into Evora-branded templates and creating branded visuals for social media posts, digital ads, and other marketing channels.
• Paid Media: Plan and execute digital marketing campaigns at the local level, including email marketing, social media (LinkedIn and others), and online advertising. Align these campaigns with the global Evora Marketing team.
• Organic social media: Create and publish organic social media content to support regional events and programs, while coordinating with global team members to align with the global publishing calendar and maintain consistent brand messaging across channels.
• External Agency Management: Manage external marketing agencies and vendors as needed to support regional initiatives, ensuring high-quality deliverables, alignment with brand standards, and effective use of budget and resources.
• Market Analysis: As needed or as appropriate, conduct market research and gather regional market insights to adapt marketing messaging, and programs.
• Budget Management: Manage the field marketing budget effectively, optimizing resources for maximum impact.
• Data and Reporting: Monitor and analyze the performance of regional marketing initiatives, prepare reports, and provide insights to improve marketing efforts.
• Swag: Manage sourcing, production, and distribution of branded merchandise for tradeshows, the merch store, new hire onboarding, and customer gifting, ensuring consistency with brand guidelines and marketing objectives.
• Brand Consistency: Ensure consistent branding and messaging in alignment with global standards across all regional marketing activities

What You Bring

• Bachelor's degree in Marketing, Business, or related field; MBA is a plus.
• Minimum of 5 years of recent marketing experience
• Proven experience in developing and executing marketing campaigns and programs in collaboration with sales. 
• Proven network of specialized marketing agencies (texting, online-campaigns,…) 
• General knowledge of social media best practices
• Excellent communication and relationship-building skills.
• Ability to work independently and collaboratively with cross-functional and global teams.
• Proficiency in marketing analytics and reporting tools.
• Bonus points for experience: 
  • in ServiceNow or SAP related Marketing
  • Canva
  • HubSpot Ma