Account Executive (Outbound, Tactical) - TrainHeroic

Are you ready to work on a product impacting millions of people? At TrainHeroic, our user base of athletes and coaches is growing rapidly. To meet their demands, TrainHeroic needs innovators, collaborators, and excellent engineers like you. Together we’re building the world’s best training platform. Join TrainingHeroic today.

You may know us as TrainingPeaks, MakeMusic, TrainHeroic and Alfred Music. All these brands are under the Peaksware umbrella. TrainingPeaks develops software for coaches and athletes to track, analyze and plan endurance training. TrainHeroic develops software solutions for the strength and conditioning needs of coaches and athletes. MakeMusic develops software to transform how music is composed, taught, learned and performed. Alfred Music creates and publishes educational music to help teachers, students, professionals and hobbyists experience the joy of making music.

We would love to have you join our ever-growing team! All applicants will receive equal consideration for employment regardless of gender, race, national origin, age, sexual orientation, gender identity, physical disability, religion, or length of time spent unemployed.

General Summary

About the Role: As an Account Executive (Outbound, Tactical), you will play a crucial role in accelerating revenue and business growth. Leveraging your knowledge of the fitness marketplace and tactical community, you will identify potential customers (endurance and strength coaches who specialize in military, special forces, law enforcement, and first responders) and seek to build meaningful relationships with them. You will develop a deep understanding of their needs and desired outcomes and utilize your product expertise to successfully overcome doubts and obstacles, converting prospects into paying customers. This position will sit directly with the Sales team, work in close collaboration with the Customer Support and Customer Success Teams, Marketing Teams, and Product Teams, and report to the Director of Sales.

About You: You care about making authentic, human connections with prospective customers and supporting them throughout the decision-making process. You are relentless and goal oriented, creative and confident, and you work well in a fast paced, ever-changing environment. Your ability to discern the needs and motivations of others makes you an excellent influencer, which ultimately converts these built relationships into paying customers.

Core Functions

• Identify, collect, and communicate with prospects that fit our Ideal Customer Profile (ICP)
• Initiate and maintain contact with prospects through in-person engagements, phone calls, emails, meetings, and other communication channels
• Identify the specific needs, challenges, and desired outcomes of prospects, and tailor product offerings to address those needs effectively
• Lead demos with prospective customers, providing them with information and resources tailored to their needs, while maximizing the value of our products and services
• Educate prospects on our products, services, and the specific benefits
• Handle objections and identify opportunities to demonstrate value to prospects
• Manage the full sales cycle from lead generating and cold prospecting efforts, to managing and staying on top of your pipeline to deal negotiations and close

Other Responsibilities:

• Meet or exceed monthly, quarterly, and annual sales quotas and targets
• Provide clear and accurate visibility into pipeline performance resulting in increased accuracy of revenue forecasts
• Develop and maintain strong product knowledge, proactively learning new features, and product updates translating changes to value propositions and refining talk tracks
• Gather and take feedback from prospects internally, advocating for changes that reflect the needs of our customers and prospects
• Effectively manage your sales pipeline by keeping detailed records of customer information and interactions, sales activities, and progress toward sales goals in CRM
• Seamlessly transition paying customers to Customer Success

The work characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Requirements

Required Qualifications:

• 5+ years of experience in the tactical community as a coach and/or operator
• A firm understanding of the government’s procurement process
• Strong relationships in the tactical market with key stakeholders and decision-makers
• Proficient problem solving and critical thinking sk