Senior Marketing Manager

Job Overview:

We are looking for a Senior Marketing Manager with a strong focus on social media strategy, digital content creation, and guest-facing brand engagement. This role will drive the online and in-store presence of Hangout Hospitality Group, ensuring our brand remains fun, engaging, and family-friendly across all platforms.

The ideal candidate is highly creative, detail-oriented, and skilled in social media marketing, graphic design, and content development. This role also includes overseeing menu updates and guest-facing graphics to ensure consistency with our brand identity.

Responsibilities for Senior Marketing Manager:

• Develop and execute a digital-first marketing strategy to increase brand awareness and engagement.
• Create and manage content for social media platforms, including Facebook, Instagram, TikTok, YouTube, Twitter, and Pinterest.
• Design and oversee guest-facing graphics, including menus, signage, promotional materials, and in-venue digital content.
• Work closely with designers and content creators to develop visually appealing, engaging, and shareable asset or both digital and physical spaces.
• Oversee daily social media activity, including posting, community management, and audience engagement.
• Plan and execute social media ad campaigns, including budget allocation, targeting, and performance analysis.
• Ensure timely and accurate menu updates, aligning with seasonal promotions and branding guidelines.
• Collaborate with influencers and brand ambassadors to expand reach and engagement.
• Track key social media metrics and analytics, providing insights and recommendations for improvement.
• Stay up to date with trends, algorithm changes, and best practices to keep our social presence competitive.
• Develop and manage a social media content calendar, ensuring consistent and timely posting.
• Monitor brand sentiment and online conversations, responding appropriately to maintain a positive brand image.
• Work with internal teams to align social media efforts with promotions, menu changes, and seasonal campaigns.
• Test and optimize content for maximum reach, engagement, and conversions.
• Other duties as assigned.

Requirements for the Senior Marketing Manager

• BA in Marketing, Communications, Graphic Design, or related field preferred.
• 3+ years of hands-on experience in social media marketing and graphic design.
• Strong knowledge of social media platforms, algorithms, and advertising tools.
• Proven experience growing engagement and brand presence through digital marketing.
• Skilled in content creation, copywriting, and storytelling for social media.
• Experience with Adobe Creative Suite, Canva, or similar design tools.
• Strong design and layout skills for guest-facing graphics and print materials.
• Highly organized, with the ability to manage multiple platforms, design projects, and deadlines simultaneously.
• A passion for fun, family-friendly entertainment, and creating engaging experiences online and in-store.

HANHHG