JOB DESCRIPTION

Job Title: Sr. Director, Strategy & Analytics

Department: Strategy and Analytics

Reports To: SVP, Strategy and Analytics

Status: Full-Time, Exempt

Primary Objective: 

The Sr. Director of Strategy & Analytics is a leadership role responsible for operationalizing the Seattle Mariners’ enterprise strategy through data-driven insights storytelling, technology tool guidance and process design improvements. This leader will guide a growing team of analysts and strategists in delivering high-impact, cross-functional solutions that empower the organization’s entire revenue-generating and fan experience ecosystem, prioritizing sales and marketing initiative support. This role will ensure that analytics, technology, and strategic planning are tightly integrated with business operations, revenue optimization, and fan experience initiatives.

Position Accountabilities/ Responsibilities

Strategic and Organizational Leadership:

• Provide clear, day-to-day operational direction for the Strategy & Analytics team, ensuring resource focus and activity prioritization aligns with organizational goals and the evolving needs of the Marketing, Sales, Fan Experience, Ballpark Operations and Partnerships departments.
• Lead with integrity and inclusivity, fostering an environment where diverse perspectives are valued and high performance is recognized and supported.
• Act as a key operational partner to the SVP of Strategy & Analytics and other Senior Leaders, translating enterprise-level strategic plans into tactical activities for revenue driving business operations.
• Communicate a compelling vision for the role of analytics within the Mariners business operations, positioning the team as a strategic partner for revenue generation across departments through regular presentations and strategic communications.
• Mentor and develop team members, building a pipeline of future analytics and strategy leaders aligned with succession planning goals.

Cross-Functional Integration and Organizational Alignment

• Lead the integration of sales, marketing, and customer data to create a unified view of fan behavior and enable holistic decision-making across all fan-facing revenue streams.
• Guide the creation of actionable insights and reporting frameworks that evaluate campaign performance, sales pipeline health, and fan engagement using advanced analytics tools and methods.
• Collaborate with Ticket Sales, Marketing, Partnerships and Community Relations to align fan acquisition, retention, and engagement strategies with revenue performance goals.
• Establish and monitor team-level Objective & Key Results that align with enterprise strategic goals and report progress to the SVP of Strategy & Analytics on a regular cadence.
• Develop and maintain a strategic framework that balances long-term brand growth with mid-term nurturing and short-term revenue-driving initiatives.
• Partner with Ticket Sales and Partnership leadership to optimize lead management, rep performance metrics, and pipeline accountability through data-driven tools and automation.
• Oversee development and optimization of targeted lifecycle marketing strategies, including automated fan journeys, email segmentation,