Senior Manager, Audience Data

Here’s a summary of the role:  

Are you passionate about leveraging data to drive impactful advertising solutions?

As a Senior Manager, Audience Data at YouGov, you will play a key role in expanding our Audience Data proposition. You'll work directly with agencies, media owners, and brands to activate YouGov’s rich data assets across the digital advertising ecosystem. This is a unique opportunity to be part of a dynamic team integrating data across cleanrooms, ID partners, and onboarding platforms to deliver measurable value to clients.

Here’s a breakdown of what you’ll do (not all of it, just the important stuff):

As a Senior Manager, Audience Data, you will combine analytical skills with a deep understanding of digital advertising to build strategic partnerships, manage integrations, and drive revenue.

Your day-to-day responsibilities will include:

• Client & Partner Engagement: Sell and manage audience data projects, from campaign activations to large-scale integrations.
• Be the primary point of contact for YouGov’s audience partners, ensuring successful collaboration and revenue growth.
• Work with internal teams to enhance YouGov’s data activation offerings and simplify delivery processes. Position YouGov’s Activation solutions as a natural extension of our insights and planning tools.
• Provide data engineering teams with client feedback and technical requirements to develop scalable solutions.
• Guide internal stakeholders on how to leverage Activation to maximize client impact. Assist clients in enhancing their first-party data with YouGov insights and create actionable use cases.
• Collaborate with clients to identify and deliver optimal audience solutions for their campaign goals.
• Develop structured and automated data delivery processes for seamless integration with partners.
• Maintain documentation on workflows, partner details, and project processes.
• Analyze audience usage reports and share insights with sales and client teams to drive growth.
• Utilize data clean rooms and onboarding partners to match YouGov data with first-party datasets.

These are the essentials you’ll need to get an interview:

• Proven experience in data analytics or digital advertising, with a strong understanding of the digital ecosystem.
• Familiarity with DMPs, DSPs, data clean rooms, and ID providers (e.g., LiveRamp, Xandr, TTD, Google, AWS).
• Analytical Mindset: Ability to interpret large datasets, identify patterns, and communicate insights effectively.
• Problem-Solving Ability: hands-on approach with a proactive attitude to overcome challenges and optimize processes.
• Ability to explain complex technical concepts to both technical and non-technical stakeholders.
• Detail-Oriented: High standard for accuracy and quality in data handling and project execution.
• Adaptability: Comfortable working in a fast-paced environment with evolving priorities.

It would be great if you had these to, but we’ll support you if you don’t: 

• Experience working within an agency, media, or ad tech environment.
• Hands-on experience with data platforms and audience targeting solutions.
• Strong commercial acumen and the ability to translate business needs into data-driven solutions.

If you are ready to take the next step in your career and drive the future of audience data activation, we’d love to hear from you!

 

For roles based in California, New York, Colorado or Washington State, the base salary hiring range for this position is $78,000 - $100,000 USD

Compensation offered will be determined by multiple factors including location, job-related knowledge, skills and experience.Certain roles may be eligible for incentive compensation and additional benefits. All US based full time employees are eligible for the following benefits:

 

• Paid vacation, holidays and sick days
• Flexible working arrangement available
• Group medical, dental and vision insurance
• Company-paid life and disability insurance
• Paid parental leave
• 401(k) with company match

 

Company Description and Culture 

 

YouGov is a global online research company, offering insight into what the world thinks.    

 

We speak daily to our panel of o