Marketing Manager, Paid Search

<p>Join our team in a high-impact, execution-first position best suited for an individual contributor who operates at the top of the Paid Search field.</p> <p>As Manager, Paid Search, you will own the day-to-day performance, optimization, and scaling of Paid Search campaigns in the U.S. market across brands such as HelloFresh, EveryPlate, and Green Chef. You will operate within a global, matrixed organization, where strategy, tooling, and frameworks are centrally defined—but success is determined by the quality and rigor of local execution.</p> <p>Reporting to the Director, Paid Search, you will be responsible for translating global direction into flawless execution, uncovering performance opportunities through deep analysis, and continuously pushing efficiency and scale.</p> <p>This role is designed for operators who are obsessed with performance, comfortable in complexity, and capable of independently driving results at scale.</p> <p><strong>You will...</strong></p> <ul> <li>Own US Paid Search Execution: Take full ownership of daily campaign execution and optimization across Google Ads and Microsoft Ads (Search, Shopping, Performance Max, emerging AI formats)</li> <li>Operate at Granular Level: Go far beyond aggregate metrics—de-average performance to identify opportunities across keywords, queries, devices, audiences, geos, landing pages, offers, and ad copy</li> <li>Drive Daily Performance Impact: Make continuous, high-quality optimizations across bidding, budgets, structure, and creative to improve CAC, CVR, ROAS, and LTV</li> <li>Translate Strategy into Results: Execute against globally defined strategies and frameworks, ensuring best-in-class implementation in the U.S. market</li> <li>Deep Analytical Ownership: Independently build and manipulate datasets (Excel, Google Sheets, tableau, internal tools) to perform deep-dive analyses, cohort breakdowns, and scenario modeling</li> <li>Identify and Scale Opportunities: Proactively surface growth and efficiency levers, and rapidly translate them into actionable changes</li> <li>Testing & Experimentation: Run and analyze rigorous A/B tests (bidding, creatives, landing pages, offers), with a clear focus on scalable impact</li> <li>Leverage Automation: Use scripts, automation tools, and platform capabilities to increase efficiency, reduce manual work, and scale high-performing campaigns</li> <li>Performance Reporting: Own performance narratives for the U.S. market, delivering clear, data-backed insights in weekly and monthly reviews</li> <li>Collaborate in a Matrix: Work closely with global and cross-functional teams (BI, CRM, Creative, Product), while maintaining strong ownership of local execution</li> </ul> <p><strong>You are…</strong></p> <ul> <li>Pro